Email marketing is a simple and effective way to reach out to your clients or potential customers on a regular basis. For an email marketing campaign to be effective, however, it is imperative that content is planned out and delivered in a manner that meets your consumers where they are – with some incentive to act.
A recent Adobe study found that millennials in particular spend about six-and-a-half hours everyday using email. Email is a business tool, a collaboration outlet, and a way to send and receive information efficiently. Thirty five percent of those in a workplace culture say they prefer to communicate via email. With an effective email marketing campaign, you are hitting your customers in an environment that is already checked at an almost addictive level. And with mobile devices, Americans of all ages are never far from their inbox. In fact, 70 percent of Americans say they check their email while watching television, 52 percent check email in bed, and more than half of us don’t even disconnect while on vacation.
So, we are an email culture – but the email platform also comes with a lot of noise. Looking at email marketing through the lens of a marketer, you see how important it is to get the message right without adding to email fatigue. Mobile friendly, localized email marketing is the best way to ensure you are delivering the right message to the right person, but this requires gathering and manipulating personally identifiable information.
Finding the Best Solution
If you are already using CRM software to manage and grow communications for your business, it is important that you choose an email marketing service that integrates well with your CRM solution. Many of the well-known email marketing companies, such as MailChimp and ActiveCampaign, integrate with a variety of CRM software solutions and offer robust solutions for communication.
MailChimp always comes out on top when it comes to ease of use and affordability, and it is a great introduction to DIY email marketing campaigns for small to medium businesses. If you are looking to up your email marketing game, Wild Coffee Marketing can help. Our team offers free consultations to help you find the right tools and solutions to help your business grow and flourish. Contact us today to learn more!