3 Strategies Marketers Should Use to Attract & Retain Consumer Attention  

is where we spill our knowledge, exploring stimulating topics that often influence the daily grind.

The jig is up: consumers are now hip to the true measurement of their value! Gasp! In all seriousness, you probably have been scheduling weekly brainstorming sessions to figure out how to deal with this new age of empowered consumers. But if this is somehow new to you, welcome to the age of social media – where a single complaint can cost businesses boatloads of cash, an online review can take a restaurant from rad to trash, and feedback is converted into videotaped burnings of any number of flammable items. Here are three strategies marketers should use to attract and retain customers.

  1. It’s time to get personal

This may be the most simple and obvious strategy, but you would be surprised to see how many companies tend to bypass this element of consumer attraction and retention. Today’s empowered consumer demands companies find a way to be personal and connect with them on a human level.

Instead of shouting your message at everyone, sharpen your focus on your ideal audience, figure out what they need and speak directly to them. By continuously reaching out to customers for feedback and insight, companies can offer a personal and tailored experience to consumers who have unlimited options in today’s over-stacked environment.

  1. Provide personalized experiences

Once you get to know your customer as individuals, now you can offer them personalized experiences. Consumers thrive on feeling special and heard. They want original and exclusive products seemingly tailored just for them. You may not have the bandwidth to offer them the chance to build their own shoe like Converse and Nike does. However, something as simple as a seasonal or special edition monogrammed product can boost your retention levels through the roof.

  1. Upgrade your loyalty program

Have you ever noticed the blue check marks on Twitter and Instagram accounts? Believe it or not, in today’s super, clout-chasing world, these verification marks are more prestigious than an Ivy League degree. Not only do consumers want to be rewarded for their loyalty, they want to be granted status for their unwavering commitment to your company offerings. When consumers receive an Elite status on Yelp or reach Diamond Medallion status with Delta, it encourages them to announce their position; consequently, promoting the type of friendly competition that keeps them coming back repeatedly.

At Wild Coffee Marketing, we understand that determining how to attract and retain customers can be a time-consuming mix of marketing savvy, brainstorming and business strategies. Contact us today to learn how we can help you attract and retain the consumers you want.


Is your messaging ready to address key concerns and ongoing opportunities? Wild Coffee Marketing can help. Contact us today to learn more. At Wild Coffee Marketing, we love helping companies grow better.

Share On:


You’ve come to the right spot for a quick read from Wild Coffee.


Our Wild Coffee Team is Growing!

Our Café Americano just got an extra shot of espresso with the addition of marketing guru Lindsey McFadden – the newest member of our Wild...
Read More

A Beginner’s Guide to SEO

Lots of people search the Internet for information about lots of things.  Your website can be an incredibly powerful tool that generates leads for your...
Read More

The Importance of Social Proof

Today’s consumer is more informed than ever before. Before committing to a brand, they take their time to gather useful information by going online and...
Read More

How to connect with customers

Everyone is looking for new and unique ways to tell the story of their business.  How can you connect with customers, motivate them to desired...
Read More

Successful & Simple Marketing Plans

To develop a new business or grow an established business, you need to have a well-thought-out marketing plan. Marketing plans don’t have to be complicated...
Read More

Part 2. The Wild Coffee Philosophy for Small Business Marketing – Strategy Before Tactics

Now that we have defined the “who,” “what” and “why” of your business, and have developed a true marketing strategy, it is time to determine...
Read More