5 Steps to Obtaining Executive Buy-In for Newer Marketing Tactics

is where we spill our knowledge, exploring stimulating topics that often influence the daily grind.

Presenting new marketing tactics for buy-in from executives can feel akin to navigating a land mine. Many marketers find it challenging to determine the best approach to getting their bosses to see the bigger picture – especially one that isn’t black and white and perched inside a retro, wooden box console. Newer marketing tactics, such as artificial intelligence (AI), influencer, and geofencing marketing, can perplex even the savviest executive if they are unclear of how it will impact their bottom line or improve productivity.

Good news, friends! You can avoid the typical, corporate roadblocks and receive executive buy-in. Here is a quick roadmap to obtaining executive buy-in for newer marketing tactics in five steps.

  1. Recruit the person(s) your boss trusts most first

Every company has at least one of these: someone who is a “boss whisperer.” This is the person who has the emperor’s ear, so to speak. If you haven’t already, now is the perfect time to sharpen your relationship-building skills and establish rapport with him/her. Share your ideas with them, ask for feedback, and lobby for their support to later leverage this connection when it becomes time to formally present to your boss.

  1. Get an understanding of your boss’ top priority/goals

Try to stay away from introducing new marketing tactics using dense, marketing jargon. Instead, gain a deep understanding of your boss’ perspective on key business concerns and/or personal business goals. Remember, you can always use your newly, or strengthened, relationship with the “boss whisperer” to gain insight into what your boss considers to be of the utmost importance.

  1. Don’t forget that buy-out is just as important as buy-in

Change in marketing tactics requires executive buy-out of existing strategies as much as buy-in on new marketing tactics – underscoring the equal level of difficulty to achieve both. As your company’s current standard operating procedures and processes age, it will become more complex to sever the dependency on it and move on to something different. In the beginning, you may have to find a way to integrate your new marketing tactic into current methods. Through time and comparative analysis, your company should become less reluctant to add a more contemporary approach to its strategy.

  1. Show examples of success with the new marketing tactic

Results speak louder than words. Bosses need to know how investing in influencer marketing, geofencing marketing or other new marketing tactics will impact the company’s success. You should be prepared to demonstrate the financial and efficient impact of your new marketing idea with data and statistics. These statistics (with supporting data) will give your presentation more credibility. Below are a few stats that will go a long way in making your idea sounder and more plausible:

Influencer Marketing Statistics

  • 94 percent of marketers who use influencer marketing believe the tactic to be effective
  • Influencer marketing delivers 11 times more ROI than traditional forms of digital marketing

Geofencing Marketing Statistics

  • 77 percent of all Americans own a smartphone and 85 percent of college graduates use a smartphone
  • 51 percent of smartphone users have discovered a new company or product when conducting a search on their smartphone
  1. Offer a test flight of the new marketing tactic

Find a way to test out small initiatives on your own, get some early results, and then prove you are ready to take the next step. By providing your boss with a preview of the potential of your plan, he/she may be more amenable to bigger testing of your strategy before making a full-scale marketing commitment.

Do you need help introducing newer marketing tactics to the decision-makers in your company? We’d be happy to pitch in. Visit us at Wild Coffee Marketing today.

WILL YOUR BUSINESS BE READY TO ADDRESS THAT SHIFT AS OUR WORLD COMES OUT OF A CRISIS?

Is your messaging ready to address key concerns and ongoing opportunities? Wild Coffee Marketing can help. Contact us today to learn more. At Wild Coffee Marketing, we love helping companies grow better.

Share On:

Facebook
Twitter
LinkedIn

You’ve come to the right spot for a quick read from Wild Coffee.

THERE’S MORE WHERE THAT CAME FROM

Key Elements to a Martech Stack

Remaining competitive in the fast-paced digital environment of today requires businesses to be proactive and innovative. This is where marketing technology comes in, and having...
Read More

The Who, What, When, Where and How of GA4

Analytics is often seen as the strongest component of digital marketing. Data and statistics tell us where we are, where we need to shift and...
Read More

The Importance of Strategy Before Tactics

With more than 50 years of combined experience in marketing, we know a thing or two when it comes to strategy and tactics for small...
Read More

What makes a great Wild Coffee Marketing client?

When you hire a marketing agency for your organization, you’re seeking to retain experts that can help you solidify your brand, attract and retain customers,...
Read More

Paid Search vs Paid Social: Don’t Put all of your Eggs in One Basket

Social media has changed the marketing game in a lot of ways. It’s a resource that is constantly evolving, and one that marketers still struggle...
Read More

How to develop a custom social media strategy

You know that you need to use social media to connect with your customers and promote your brand.  And you know that this is a...
Read More