6 Reasons Why Content Marketing is Key to Building Your Brand

is where we spill our knowledge, exploring stimulating topics that often influence the daily grind.

Let’s get right to the chase: If you haven’t established an effective content marketing strategy for your brand, you are very likely giving away business to your competitors. Today’s aggressive digital economy leaves little wiggle room for marketing strategies that overlook the importance of content marketing.

Why do 53 percent of marketers say blog content creation is their top inbound marketing priority? It is because content marketing is considered the most effective method your business can use to connect with current and future customers. For companies who still have yet to invest in this new marketing standard, here are six reasons why content marketing is key in building your brand.

It helps to establish your brand identity.

New and established brands need two things: a strong product and a strong presence. It enables you to build your identity and connect with customers by delivering your 360° brand through the use of high-quality blogs, videos and images.

It drives people back to your site repeatedly.

Reportedly, companies that publish 16+ blogs per month got almost 3.5x more traffic than companies that published 0-4x per month. Personalized content promotes higher engagement rates and invites customers to continue to visit your site.

It helps you to generate leads and attract your ideal buyers.

Companies that publish 16+ blogs per month got almost 4.5x more leads than companies that published 0-4x per month. Content marketing allows you to capture consumers who have yet to make their buying decisions, and then convert them soon after.

It helps you to benefit from organic search.

Most customers do their homework online before purchasing. Therefore, you must provide the information they are typing into search engines. A great, content marketing strategy takes this into account so your company website ranks higher and longer in organic search results.

It costs 62 percent less than outbound marketing and generates more than 3X as many leads.

By far, content marketing has proven to be less expensive than traditional marketing methods. Since it is effective, simple, and preferred over advertising among consumers, it drastically reduces the money companies spend on advertising their brands and trying to drum up business.

It allows you to feed on social media engagement.

Content marketing fuels social media. If your content is easy to share and optimized to attract members active on different platforms, you will see immediate results in your traffic and engagement.

Our thriving economy has produced a vast array of companies like yours vying for the fleeting attention of consumers with too many options. No matter if you’re the small fish in the big pond or vice versa, Wild Coffee Marketing can help develop a winning content marketing strategy, ensuring you secure and maintain a strong, loyal customer base.

Contact us today to start or enhance your content marketing strategy.


Is your messaging ready to address key concerns and ongoing opportunities? Wild Coffee Marketing can help. Contact us today to learn more. At Wild Coffee Marketing, we love helping companies grow better.

Share On:


You’ve come to the right spot for a quick read from Wild Coffee.


What makes a great Wild Coffee Marketing client?

When you hire a marketing agency for your organization, you’re seeking to retain experts that can help you solidify your brand, attract and retain customers,...
Read More

Music, Creativity, and Boosting Productivity

Could music be the secret ingredient to boosting our productivity and sparking creativity? Research shows that listening to music improves work performance for 90% of...
Read More

Best Email Marketing Tool for Your Business

Email marketing is a simple and effective way to reach out to your clients or potential customers on a regular basis. For an email marketing...
Read More

How to Evaluate Web Hosting Providers: Go Daddy vs. Cloudways

How to Evaluate Web Hosting Providers: Go Daddy vs. Cloudways Choosing the right web hosting service lays the foundation for your business. 5 MIN READ...
Read More

Why you shouldn’t use Squarespace

It sounds so appealing…a quick and easy tool to help you build a website. Hosting service is included too. Easy to use for anyone. Drag-and-drop...
Read More

How to Amplify One Piece of Content

The world of content marketing has become Golden State Warriors [circa 2016] v. Chicago Bulls [circa 1996]-competitive. Every player knows how to hit the 3-point...
Read More