6 Reasons Why Content Marketing is Key to Building Your Brand

Let’s get right to the chase: If you haven’t established an effective content marketing strategy for your brand, you are very likely giving away business to your competitors. Today’s aggressive digital economy leaves little wiggle room for marketing strategies that overlook the importance of content marketing.

Why do 53 percent of marketers say blog content creation is their top inbound marketing  priority? It is because content marketing is considered the most effective method your business can use to connect with current and future customers. For companies who still have yet to invest in this new marketing standard, here are six reasons why content marketing is key in building your brand.

It helps to establish your brand identity.

New and established brands need two things: a strong product and a strong presence. Content marketing enables you to build your identity and connect with customers by delivering your 360° brand through the use of high-quality blogs, videos and images.

It drives people back to your site repeatedly.

Reportedly, companies that publish 16+ blogs per month got almost 3.5x more traffic than companies that published 0-4x per month. Personalized content promotes higher engagement rates and invites customers to continue to visit your site.

It helps you to generate leads and attract your ideal buyers.

Companies that publish 16+ blogs per month got almost 4.5x more leads than companies that published 0-4x per month. Content marketing allows you to capture consumers who have yet to make their buying decisions, and then convert them soon after.

It helps you to benefit from organic search.

Most customers do their homework online before purchasing. Therefore, you must provide the information they are typing into search engines. A great, content marketing strategy takes this into account so your company website ranks higher and longer in organic search results.

It costs 62 percent less than outbound marketing and generates more than 3X as many leads.

By far, content marketing has proven to be less expensive than traditional marketing methods. Because content marketing is effective, simple, and preferred over advertising among consumers, it drastically reduces the money companies spend on advertising their brands and trying to drum up business.

It allows you to feed on social media engagement.

Content marketing fuels social media. If your content is easy-to-share and optimized to attract members active on different platforms, you will see immediate results in your traffic and engagement.

Our thriving economy has produced a vast array of companies like yours vying for the fleeting attention of consumers with too many options. No matter if you’re the small fish in the big pond or vice versa, Wild Coffee Marketing can help develop a winning content marketing strategy, ensuring you secure and maintain a strong, loyal customer base.

Contact us today to start or enhance your content marketing strategy.

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