Why a Google Business Profile Needs to be Part of Your Marketing Strategy
Did you know that Google is the most visited site in the United States? That’s right. There are about 246 million unique Google users in the US, with over 3.5 billion daily searches, according to SEMrush. With Google’s most popular product being Google My Business or, as it is now called, Google Business Profiles, it […]
Top Six Digital Marketing Trends for 2023
Time just slips away sometimes, and so does the relevancy of certain marketing trends. Embracing lifelong learning is paramount to staying successful in our industry. Due to the fast-paced nature of the job, marketers need to be agile and able to pivot quickly to be on top of the newest digital marketing trends. If best […]
Flip-The-Turtle Company Culture
Picture this. It’s July, and the typically dispersed Wild Coffee Marketing team from seven different states has gathered in Fort Lauderdale, FL., for a company retreat. They are watching co-founder Amy Anderson explain a deck like they’ve watched her do over Zoom countless times before. She describes the Wild Coffee Marketing company’s culture of kindness […]
Tune Into This Hot Trend: Social Audio
Blink and 2023 will be here. And with a new year comes new trend predictions for content marketing. We’ve seen that audio has been having a moment for the past few years, and its popularity is still on the rise. Let’s look at how social audio and podcasting stand out and why your business should […]
The Who, What, When, Where and How of GA4
Analytics is often seen as the strongest component of digital marketing. Data and statistics tell us where we are, where we need to shift and how to overtake the competition. Google Analytics is the most popular tool businesses, and marketers use to ascertain how visitors use a website. More than 85 percent of current websites […]
