Becoming a Graphic Design Whisperer! Learn the Love Language of Your Graphic Designer.

is where we spill our knowledge, exploring stimulating topics that often influence the daily grind.

Are you and your designer not seeing eye to eye when it comes to the vision of your brand? One of the keys to a successful relationship is communication. This goes for any relationship, including the one you have with your graphic designer.

The Five Love Languages by Gary Chapman is a popular book where he explores how to improve communication with your better half. By taking those same concepts and applying them to the creative world, we can put a spin on his concept and have better communication in five easy steps. Read on to become the graphic designer whisperer you were always meant to be.

Love Language #1: Quality Vision

Know the vision of your brand! If you can’t explain it, the designer can’t achieve it. Ask yourself, who is my target audience? Provide specs, the size and dimensions, along with a short creative brief explaining how and where the creative will be used. Is there an existing brand you like? If so, show examples of the brand(s) so the designer gets a feel for the creative you’re are looking to depict for your brand.

Love Language #2: Acts of Examples

Show them. Don’t tell them! Words can have different meanings to different people. Trying to explain your vision by indicating you want something “exciting” can mean one thing to you and something completely different to your designer. Instead, find your brand’s inspiration through visual representation and share examples of creative you like and are inspired by with your designer.

Love Language #3: The Gift of Feedback

Be honest and direct with feedback. Remember, this is a personal relationship. The designer is building your brand and direct communication, which is key to your business. You can easily give positive and direct feedback by following these four steps.

  1. What part of the design do you like?
  2. Make sure to point out any errors and omissions. Designers are creative people – they don’t spell check!
  3. Give an honest and detailed review of their approach. If you don’t like the font used in the headline, then tell them.
  4. Give different visual inspiration for the next round of edits, especially if what you received from the designer was not what you had envisioned.

Love Language #4: Words of Copy 

See point number 2 above. Deliver the copy at the beginning of the design process. This ensures they have taken into account where they need to accommodate for copy. Deliver it to them in either a Word doc and/or Google doc. Trust me, you don’t want to pay the hourly rate it will take them to re-key all copy. See point number 2 above. Make sure to spell check and also have others in your office review for errors. Finally, make sure to indicate where all copy goes. What is the header and is there a sub header? Does anything need to be bolded or italicized? Make it bold and italicized in the copy you provide.

Love Language #5: Trust the Process

Trust the process! It may take time to get there, but if you follow these 5 steps you will become the graphic designer whisperer and will have a long and successful relationship with your designer.

Source: Perry, Russ.  “THE FIVE LOVE LANGUAGES OF GRAPHIC DESIGNERS” Design Pickle Web.

WILL YOUR BUSINESS BE READY TO ADDRESS THAT SHIFT AS OUR WORLD COMES OUT OF A CRISIS?

Is your messaging ready to address key concerns and ongoing opportunities? Wild Coffee Marketing can help. Contact us today to learn more. At Wild Coffee Marketing, we love helping companies grow better.

Share On:

Facebook
Twitter
LinkedIn

You’ve come to the right spot for a quick read from Wild Coffee.

THERE’S MORE WHERE THAT CAME FROM

Anticipating messaging as we emerge from crisis

Each day, businesses around the globe are struggling to digest the impact of the present pandemic and resulting current events and trying to formulate an...
Read More

Direct Mail: Does it Still Work?

In this digital world, is it worth it to still do direct mail campaigns? In comparison to digital advertising, the cost of print and postage...
Read More

Wild Coffee Marketing Named to Inc. 5000 Prestigious List of Fastest-Growing Companies

With Three-Year Revenue Growth, Wild Coffee Marketing Is Named Among America’s Fastest-Growing Private Companies   NEW YORK, August 15, 2023 – Wild Coffee Marketing, a...
Read More

Top Four Lead Generation Trends

Businesses are always looking for the best ways to reach their target audiences in cost-effective ways. How can you best reach your current and potential...
Read More

Five Tips For Google Ads Success

Google Ads (formerly known as Google Adwords) is Google’s advertising platform.  It allows advertisers to select certain keywords to connect to their clickable ads.  These...
Read More

The Importance of Social Proof

Today’s consumer is more informed than ever before. Before committing to a brand, they take their time to gather useful information by going online and...
Read More