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A Beginner's Guide to SEO

Filed Under: Digital, Marketing, SEO
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February 11

A Beginner’s Guide to SEO

Lots of people search the Internet for information about lots of things.  Your website can be an incredibly powerful tool that generates leads for your business, provides valuable information to target audiences, and much more. You website should provide relevant information that is directly related

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Four Digital Marketing Tips to Drive Website Traffic

Filed Under: Digital, Marketing
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February 4

Four Digital Marketing Tips to Drive Website Traffic

Marketing experts are always researching the best ways to drive target audiences to websites.  There are many ways to lead your customers to your website, but it’s important to remember that a combination of marketing strategies will always be best. There is no one best tool, tip or practice

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Blog image: Top Four Lead Generation Trends

Filed Under: Digital, Marketing
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January 28

Top Four Lead Generation Trends

Businesses are always looking for best ways to reach their target audiences in cost-effective ways. How can you best reach your current and potential customers with your message in a way that prompts them to action? How can you best use your website, social media, emails and other tools to broadcast

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Blog image: Five Tips for Google AdWords Success

Filed Under: Digital, Marketing
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January 21

Five Tips For Google Ads Success

Google Ads (formerly known as Google Adwords) is Google’s advertising platform.  It allows advertisers to select certain keywords to connect to their clickable ads.  These keywords allow certain ads to appear in Google’s search results.  When you use Google Ads, you are paying for your ad to show up

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Blog image: Why you shouldn't use Squarespace

Filed Under: Digital, Marketing Tools
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January 8

Why you shouldn’t use Squarespace

It sounds so appealing…a quick and easy tool to help you build a website. Hosting service is included too. Easy to use for anyone. Drag-and-drop capability. But is Squarespace really the best tool to create and manage a website? We don’t think so…and here’s why: Experience Becoming an outstanding

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Blog image: Internet advertising

Filed Under: Digital, Marketing
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December 10

How to advertise on the Internet effectively

The Internet is always on…it’s like a store that is always open, and the content found there is always available. So how can you effectively use the Internet to promote your brand, reach current and potential customers and tell your story? When done correctly, Internet advertising can help you reach

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Blog image: SEO benefits

Filed Under: Digital, SEO
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November 14

How can SEO benefit your business?

Search engine optimization (SEO) is a marketing technique that boosts a website’s ranking in a list of search engine results.  Obviously, companies would like their website to appear high in a list of search results when a customer searches for a particular phrase or keyword. But how do you make

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Blog image: Best Email Marketing Tool for your Business

Filed Under: Digital, Marketing, Marketing Tools
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July 23

Best Email Marketing Tool for Your Business

Email marketing is a simple and effective way to reach out to your clients or potential customers on a regular basis. For an email marketing campaign to be effective, however, it is imperative that content is planned out and delivered in a manner that meets your consumers where they are – with some

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Blog image: The Benefits of Hiring a Social Media Manager for Your Brand

Filed Under: Digital, Marketing, Social Media
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July 9

The Benefits of Hiring a Social Media Manager for Your Brand

Social media might be a little older than you think, but social media marketing, defined as the techniques used to target social media networks as a means for promoting brand awareness, is still a relatively new practice. The advent of social media came about in the early 1970s. Nope, that is not a

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