Google AdWords is Google’s advertising platform. It allows advertisers to select certain keywords to connect to their clickable ads. These keywords allow certain ads to appear in Google’s search results. When you use Google AdWords, you are paying for your ad to show up in specific
Why you shouldn’t use Squarespace
It sounds so appealing…a quick and easy tool to help you build a website. Hosting service is included too. Easy to use for anyone. Drag-and-drop capability. But is Squarespace really the best tool to create and manage a website? We don’t think so…and here’s why: Experience Becoming an outstanding
How to advertise on the Internet effectively
The Internet is always on…it’s like a store that is always open, and the content found there is always available. So how can you effectively use the Internet to promote your brand, reach current and potential customers and tell your story? When done correctly, Internet advertising can help you reach
How can SEO benefit your business?
Search engine optimization (SEO) is a marketing technique that boosts a website’s ranking in a list of search engine results. Obviously, companies would like their website to appear high in a list of search results when a customer searches for a particular phrase or keyword. But how do you make
Best Email Marketing Tool for Your Business
Email marketing is a simple and effective way to reach out to your clients or potential customers on a regular basis. For an email marketing campaign to be effective, however, it is imperative that content is planned out and delivered in a manner that meets your consumers where they are – with some
The Benefits of Hiring a Social Media Manager for Your Brand
Social media might be a little older than you think, but social media marketing, defined as the techniques used to target social media networks as a means for promoting brand awareness, is still a relatively new practice. The advent of social media came about in the early 1970s. Nope, that is not a
Marketing Tools we Use for Productivity at Wild Coffee Marketing
Wild Coffee Marketing pulls talent from all over America, allowing for a remote workspace that cultivates creativity. Communication and a streamlined workflow have become the hallmarks of our success as an organization. We keep growing and exceeding expectations and have invested in putting systems
CRM for Small Businesses
As a small business owner, we know you wear many hats. From stocking the shelves to interfacing with customers, there are a lot of responsibilities, and it is imperative that you invest in systems that can help you manage sustainability with growth. Are there benefits to your small business
Some of our Favorite Website Analysis Tools – Part 2
Website analysis is such an important tool. We all know that a website is vital to your business, but a well-done website is the ideal to strive for. There are many factors that play into a useful website: good content, SEO driven by keywords that allow you to reach the correct audience, and tie in