Website analysis is such an important tool. We all know that a website it vital to your business, but a well-done website is the ideal to strive for. There are many factors that play into a useful website: good content, SEO driven by keywords that allow you to reach the correct audience, and tie in
Some of Our Favorite Digital Marketing Tools – Part 1
There are a variety of SEO tools available, but not all of them operate with the same power or give you the metrics you need for success. At Wild Coffee Marketing, we are constantly fine-tuning our processes and researching new tools for success. The world of digital marketing and SEO changes every
Must Have’s in Your Marketing Report
Every day, the average person consumes the equivalent of 34 GB of information. The University of California-San Diego conducted the study that calls this mass of information “bombing” to the human brain. In fact, this is so much daily information that it’s more than a basic iPhone can hold. This
Should I Do PPC In House?
It’s tempting… there are ads that pop up all the time saying that you can handle PPC strategy on your own, so why not take them up on it? Would it save you a ton of money to manage it yourself? The short answer is no. Pay per click management is not overly complex or difficult, but it can become
What Social Platforms Should I Be Using For My Business?
We all know that social media for business building is a crucial endeavor, but how do you manage it all? It’s a full-time job to get the right keywords incorporated with the right graphics all on the right schedule. But, without an up-to-date web presence your company might be raising red flags for
Is Account-Based Marketing (ABM) Right For My Company?
Marketing has long taken a blanket approach – send out a general message to the largest number of people possible in the hopes of getting a response. It’s been the universal stance for years, so why not stay there and keep working? The answer is messaging and repetition. At Wild Coffee Marketing,
Why Outsourced Marketing Works
Keeping things in house? It’s a natural inclination, but the benefits of contract expertise should never be overlooked. At Wild Coffee Marketing, we serve as outsourced marketing consultants – but what does that really mean? For us, it’s about trust. Our relationships tend to be long term – in
What is Cryptocurrency And Why Is It Important For Your Marketing?
The marketing industry is full of buzz words, and their importance can change with the seasons. Some foundational marketing efforts will remain constant, but in the fast-paced world of digital marketing, tactics have to prove elastic in order to survive. Cryptocurrency is one of the most recent
The Importance Of The Marketing Funnel
A funnel gives you a direct avenue to siphon any material from one place to another. Moving liquid from a larger vessel to a smaller vessel, for instance, without spilling any onto the floor. A marketing funnel works in just the same way – allowing you to get your company’s messaging directly to