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Key Elements to a Martech Stack

Remaining competitive in the fast-paced digital environment of today requires businesses to be proactive and innovative. This is where marketing technology comes in, and having the key elements to a Martech stack is crucial. From email marketing to customer relationship management, a well-rounded Martech stack can provide companies with the necessary tools to streamline their […]

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How Does AI Fit into the Marketing World

The age of AI is here. We live in a world that revolves around efficiency, instant gratification, and communication via the internet and advanced technology. This is true for our everyday lives and is now the target of the marketing industry. Innovation is on the rise to reach the ever-changing habits of the consumer. That’s […]

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The Who, What, When, Where and How of GA4

Analytics is often seen as the strongest component of digital marketing. Data and statistics tell us where we are, where we need to shift and how to overtake the competition. Google Analytics is the most popular tool businesses, and marketers use to ascertain how visitors use a website. More than 85 percent of current websites […]

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Why you shouldn’t use Squarespace

It sounds so appealing…a quick and easy tool to help you build a website. Hosting service is included too. Easy to use for anyone. Drag-and-drop capability. But is Squarespace really the best tool to create and manage a website? We don’t think so…and here’s why: Experience Becoming an outstanding web designer takes years of experience.  […]

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Best Email Marketing Tool for Your Business

Email marketing is a simple and effective way to reach out to your clients or potential customers on a regular basis. For an email marketing campaign to be effective, however, it is imperative that content is planned out and delivered in a manner that meets your consumers where they are – with some incentive to […]

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Marketing Tools we Use for Productivity at Wild Coffee Marketing

Wild Coffee Marketing pulls talent from all over America, allowing for a remote workspace that cultivates creativity. Communication and a streamlined workflow have become the hallmarks of our success as an organization. We keep growing and exceeding expectations and have invested in putting different productivity tools in place that allow for our team to work […]

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CRM for Small Businesses

As a small business owner, we know you wear many hats. From stocking the shelves to interfacing with customers, there are a lot of responsibilities, and it is imperative that you invest in systems that can help you manage sustainability with growth. Are there benefits to your small business investing in CRM software? Yes. Good […]

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Some of our Favorite Website Analysis Tools – Part 2

Website analysis is such an important tool. We all know that a website is vital to your business, but a well-done website is the ideal to strive for. There are many factors that play into a useful website: good content, SEO driven by keywords that allow you to reach the correct audience, and tie in […]

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3 Marketing Tools We Like to Use and Why

One of the principal functions of a marketing agency is to increase the exposure, sales, and profits of a company. Part of taking marketing to the next level requires the proper tools. Here at Wild Coffee Marketing, we utilize a blend of experience, knowledge, and unique tools to elevate your brand. These tools include Basecamp […]

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