Content is the essence of marketing. But content distribution is what makes the marketing wheel go round. In the fast-paced world of content creation, it is vital to realize the importance of working smarter, not harder. Instead of burning yourself out constantly creating new messaging and material, consider hammering your key messaging home through repetition […]

A funnel gives you a direct avenue to siphon any material from one place to another. Moving liquid from a larger vessel to a smaller vessel, for instance, without spilling any onto the floor. A marketing funnel works in just the same way – allowing you to get your company’s messaging directly to your clients […]