E-mail is everything. There’s no better way to reach a customer or potential customer right where they live. Even knowing that fact, e-mail marketing strategies have changed considerably in the past few years. If you’d like to supercharge your e-mail marketing, take a look at these tips from 8 of
In this digital world, is it worth it to still do direct mail campaigns? In comparison to digital advertising, the cost of print and postage can get expensive. Plus, it is much harder to track and determine your ROI with a direct mail campaign. Ultimately, this is a hard question to answer.