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Blog: Instagram Reels: how do they compare to TikTok and should you use them?

Filed Under: Social Media
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October 1

Instagram Reels: how do they compare to TikTok and should you use them?

TikTok has increased in popularity in recent months. The surge in the app’s growth was fueled by quarantine boredom, as many found themselves with extra time on their hands and nowhere to go.  The spring and summer were filled with celebrity TikTok challenges and many companies created targeted

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Blog image: social media strategy

Filed Under: Marketing, Social Media
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December 17

How to develop a custom social media strategy

You know that you need to use social media to connect with your customers and promote your brand.  And you know that this is a little more complicated than a few scattered social media posts here and there.  How can you harness the power of social media to reach target audiences, support your

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Blog image: The Benefits of Hiring a Social Media Manager for Your Brand

Filed Under: Digital, Marketing, Social Media
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July 9

The Benefits of Hiring a Social Media Manager for Your Brand

Social media might be a little older than you think, but social media marketing, defined as the techniques used to target social media networks as a means for promoting brand awareness, is still a relatively new practice. The advent of social media came about in the early 1970s. Nope, that is not a

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Blog image: Paid Search vs Paid Social: Don’t Put all of your Eggs in One Basket

Filed Under: Marketing, PPC, Social Media
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June 18

Paid Search vs Paid Social: Don’t Put all of your Eggs in One Basket

Social media has changed the marketing game in a lot of ways. It’s a resource that is constantly evolving, and one that marketers still struggle to understand at times. User behavior is the driving force behind social, not an algorithm that makes search listings work better. In the beginning, social

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Blog image: What Social Platforms Should I Be Using for my Business?

Filed Under: Digital, Marketing, Social Media
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April 23

What Social Platforms Should I Be Using For My Business?

We all know that social media for business building is a crucial endeavor, but how do you manage it all? It’s a full-time job to get the right keywords incorporated with the right graphics all on the right schedule. But, without an up-to-date web presence your company might be raising red flags for

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Blog image: The Social Media Takeover

Filed Under: Digital, Marketing, Social Media
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February 4

The Social Media Takeover

Social media is a big deal, and its relevance continues to grow, particularly in the business world. A social media presence has evolved into a necessity. The reality is, if your business is not on social media, you do not exist in the minds of consumers. So, to create a buzz about your brand, you

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