Pay-per-click advertising is rapidly growing in popularity because it works, and it works well. PPC ads help you reach your target audience quickly, drive lead generation, promote your brand and directly impact revenue growth. So it is critical for your organization to handle your PPC creation and
Paid Search vs Paid Social: Don’t Put all of your Eggs in One Basket
Social media has changed the marketing game in a lot of ways. It’s a resource that is constantly evolving, and one that marketers still struggle to understand at times. User behavior is the driving force behind social, not an algorithm that makes search listings work better. In the beginning, social