New platforms, shifting budgets, and a possible move away from PPC: How the landscape is changing this year Meet people where they are. That adage was true back in the days of Mad Men, and it’s even more true now as advertising budgets shift to respond to where users find themselves online. Social media advertising is […]

Want a bold new marketing plan for 2020? Learn from 8 well-known marketing professionals.

Someone asked us recently, “are email campaign subject lines important?” The answer, most definitely, is yes. As a small business owner, platforms like Constant Contact and MailChimp are probably an essential part of your marketing plan. These types of tools are often cost-effective and very user-friendly. However, the biggest obstacle in launching a successful email campaign […]