Describe Your Business
Are you a business to business (B2B) or Business to consumer (B2C) company? Business to Business Business to Consumer
Strategy Before Tactics Strategy and tactics must go hand in hand in order for a business to achieve a measure of true momentum, but an effective strategy must be in place before any set of tactics make sense.
"All men can see these tactics whereby I conquer, but what none can see is the strategy out of which victory is evolved." - Sun Tzu and The Art of War
Describe Your Business
Describe your ideal customer as thoroughly as possible
Describe the core point of differentiation for your business vs. others in your same field
List at least 3 competitors and their strengths (include URLs and we will provide you with a competitive web analysis)
Educational Content Builds Trust People today have come to expect to find information about any product, service, company, individual, cause or challenge they face by simply turning to the search engine of their choice.
So, if they’re not finding content that you’ve produced that provides them that information, even if someone referred them directly to you, there’s a pretty good chance you won’t be worthy of their trust.
Web Presence The web just keeps gaining significance in the world of small business and it’s no longer enough to think about your web site as your web strategy.
Marketing today means building a great deal of your thinking around a total web presence
Check All that apply- Our web presence includes... Website email newsletter email lead capture form Customer service Blog Email autoresponder Landing Pages Facebook page Twitter profile Google Places page Pay per click advertising Competitive monitoring LinkedIn profile Yelp profile Analytics package Reputation management
Lead Generation and Sales Generally speaking, there is no one magic way to generate a ton of leads. Granted, for some businesses there are more effective ways, but on the whole, long-term effective lead generation comes down to a combination of advertising, public relations and a systematic approach to referrals – the lead generation trio as we like to call them.
Outdoor advertising Direct mail Radio/TV SEO/SEM Directory advertising Social media Direct sales Pay per click advertising Word of mouth Online advertising Referral generation Coupons Print advertising PR efforts Email promotion Flyers
Describe your lead conversion (sales) process
Keeping Score Building business momentum usually comes down to understanding these four variables and going to work on improving them: 1) % of leads converted 2) Average $ amount per customer/transaction 3) Average number of transactions with each customer 4) Cost to generate a customer
Check all that apply - We track... Annual revenue Number of leads Average trans/cust # of referrals Marketing cost/customer % of leads converted # of annual trans/cust % of cust referrals PR mentions Customer satisfaction Testimonials Social media mentions Profit per customer Customer results
Describe your greatest marketing challenge right now
I foresee making changes to our marketing in the next year because (check those that apply) We want to increase sales We want to take a systematic approach to marketing We want to introduce a new product or service to the market We want to enter a new market None of the above
How did you first hear about Wild Coffee?
