Siri, Alexa, Cortana and other voice search tools are now welcome companions in our homes, cars and beyond. Have a question? Want information? Need directions? They’ve got you covered. By January 2018, there were an average of one billion voice searches every month. Voice search is on the rise.
Geofencing: what is it and when should you use it?
You drive by your favorite grocery store and suddenly receive a text offering you several dollars off of your next purchase. You walk by a neighborhood restaurant and moments later receive an email promoting the competitor restaurant down the street. You’ve just experienced the power of
Pay per click marketing: in house team or outsourced agency?
Pay-per-click advertising is rapidly growing in popularity because it works, and it works well. PPC ads help you reach your target audience quickly, drive lead generation, promote your brand and directly impact revenue growth. So it is critical for your organization to handle your PPC creation and
The changing face of HR: directing today’s corporate culture
Corporate culture is more than just a buzzword, it encompasses heart and soul of your organization, the vision of your leadership, the key tenets of your business, the passion of your employees and your innovations in your industry. And it’s important to remember that corporate culture is
Employer Branding: How marketing and HR work hand-in-hand
Organizations compete for customers, seeking to rise above the noise of the competition. But organizations also compete for talent, striving to attract and retain clever employees that will enhance their company culture and ensure their company’s success. As a business, it is important to tell
Best Email Marketing Tool for Your Business
Email marketing is a simple and effective way to reach out to your clients or potential customers on a regular basis. For an email marketing campaign to be effective, however, it is imperative that content is planned out and delivered in a manner that meets your consumers where they are – with some
Planning and Managing Your Media Strategy
Do you need help finding your target audience? Want to set objectives that meet measurable goals and contribute to a sustainable marketing funnel? You need a media strategy. Wild Coffee Marketing works with clients from a wide range of industries to develop and implement media strategies that are
The Benefits of Hiring a Social Media Manager for Your Brand
Social media might be a little older than you think, but social media marketing, defined as the techniques used to target social media networks as a means for promoting brand awareness, is still a relatively new practice. The advent of social media came about in the early 1970s. Nope, that is not a
Marketing Tools we Use for Productivity at Wild Coffee Marketing
Wild Coffee Marketing pulls talent from all over America, allowing for a remote workspace that cultivates creativity. Communication and a streamlined workflow have become the hallmarks of our success as an organization. We keep growing and exceeding expectations and have invested in putting systems