New platforms, shifting budgets, and a possible move away from PPC: How the landscape is changing this year Meet people where they are. That adage was true back in the days of Mad Men, and it’s even more true now as advertising budgets shift to respond to where users find themselves online.
Five Tips For Google Ads Success
Google Ads (formerly known as Google Adwords) is Google’s advertising platform. It allows advertisers to select certain keywords to connect to their clickable ads. These keywords allow certain ads to appear in Google’s search results. When you use Google Ads, you are paying for your ad to show up
Why you shouldn’t use Squarespace
It sounds so appealing…a quick and easy tool to help you build a website. Hosting service is included too. Easy to use for anyone. Drag-and-drop capability. But is Squarespace really the best tool to create and manage a website? We don’t think so…and here’s why: Experience Becoming an outstanding
How to connect with customers
Everyone is looking for new and unique ways to tell the story of their business. How can you connect with customers, motivate them to desired action and impact your bottom line in a positive way? It’s important to focus on customers when developing your marketing strategy by remembering a few key
8 Experts on Changing Up Your Marketing Strategy in 2020
The new year is a great time for resolutions, for fresh starts and new beginnings. It’s also a great time for a fresh marketing strategy. 2020 is the year for bold, new ideas, and our panel of experts is stuffed to the gills with such ideas. Learn from eight highly successful marketing professionals
How to develop a custom social media strategy
You know that you need to use social media to connect with your customers and promote your brand. And you know that this is a little more complicated than a few scattered social media posts here and there. How can you harness the power of social media to reach target audiences, support your
How to advertise on the Internet effectively
The Internet is always on…it’s like a store that is always open, and the content found there is always available. So how can you effectively use the Internet to promote your brand, reach current and potential customers and tell your story? When done correctly, Internet advertising can help you reach
What is customer-focused marketing?
In today’s marketing landscape, focusing on the wants and needs of customers is becoming more and more important. It takes a lot of work and careful strategy to stay on top of customer preferences and to understand what motivates customers to invest in certain products and services. In order to
How can SEO benefit your business?
Search engine optimization (SEO) is a marketing technique that boosts a website’s ranking in a list of search engine results. Obviously, companies would like their website to appear high in a list of search results when a customer searches for a particular phrase or keyword. But how do you make