Let’s get right to the chase: If you haven’t established an effective content marketing strategy for your brand, you are very likely giving away business to your competitors. Today’s aggressive digital economy leaves little wiggle room for marketing strategies that overlook the importance of content
Your Company Can Be a HARO!
Do you consider your business to be an authority on a niche market? Do you employ specialists and experts in certain fields? Then it's time for your company to be the HARO! (Yes, you read that correct.) Help a Reporter Out, a.k.a. HARO, is an online media service that connects journalists with
2 Common Business Problems Resolved by Déjà Brew!
If you have a business problem, we want to know. Send us your questions and inquiries here. Below are two common business problems we hear all the time and our short, simple answers to resolving these issues. Dear Déjà Brew: “I have lost my passion for my business!” – Frustrated and Ready to
Re: The Key to Email Subject Line Success
Someone asked us recently, “are email campaign subject lines important?” The answer, most definitely, is yes. As a small business owner, platforms like Constant Contact and MailChimp are probably an essential part of your marketing plan. These types of tools are often cost effective and very user
Podcasts: What Are They & Why Are They Good for SEO?
Podcasting is still a relatively new field and may be unfamiliar territory for many small businesses. Yet, for certain businesses, podcasts may prove to be a valuable marketing tool, especially when it comes to building Search Engine Optimization – a.k.a. SEO. HISTORY The architects, or the
Successful & Simple Marketing Plans
To develop a new business or grow an established business, you need to have a well thought out marketing plan. Marketing plans don’t have to be complicated or lengthy, they just need to provide a roadmap that will help direct your efforts and keep you focused on your overall objectives. Every
Geofencing – Is This the Latest Marketing Tactic for Small Business?
Marketing tactics are the actions you use to implement the strategy set in place to reach your marketing goals. There are several channels that can be used deploy your marketing campaigns. The definitive goal should be to reach individuals who are most likely to buy your product or
Direct Mail: Does it Still Work?
In this digital world, is it worth it to still do direct mail campaigns? In comparison to digital advertising, the cost of print and postage can get expensive. Plus, it is much harder to track and determine your ROI with a direct mail campaign. Ultimately, this is a hard question to answer.
Part 2. The Wild Coffee Philosophy for Small Business Marketing – Strategy Before Tactics
Now that we have defined the “who,” “what” and “why” of your business, and have developed a true marketing strategy, it is time to determine what type of tactics can be employed to get the word out. Become the area expert and display your knowledge through various social channels. As a small