You know that you need to use social media to connect with your customers and promote your brand. And you know that this is a little more complicated than a few scattered social media posts here and there. How can you harness the power of social media to reach target audiences, support your
How to advertise on the Internet effectively
The Internet is always on…it’s like a store that is always open, and the content found there is always available. So how can you effectively use the Internet to promote your brand, reach current and potential customers and tell your story? When done correctly, Internet advertising can help you reach
What is customer-focused marketing?
In today’s marketing landscape, focusing on the wants and needs of customers is becoming more and more important. It takes a lot of work and careful strategy to stay on top of customer preferences and to understand what motivates customers to invest in certain products and services. In order to
How can SEO benefit your business?
Search engine optimization (SEO) is a marketing technique that boosts a website’s ranking in a list of search engine results. Obviously, companies would like their website to appear high in a list of search results when a customer searches for a particular phrase or keyword. But how do you make
What makes a great Wild Coffee Marketing client?
When you hire a marketing agency for your organization, you’re seeking to retain experts that can help you solidify your brand, attract and retain customers, tell your story in a variety of unique ways and positively affect your bottom line. It’s imperative to find the marketing agency that is a
All you need to know about voice search
Siri, Alexa, Cortana and other voice search tools are now welcome companions in our homes, cars and beyond. Have a question? Want information? Need directions? They’ve got you covered. By January 2018, there were an average of one billion voice searches every month. Voice search is on the rise.
Geofencing: what is it and when should you use it?
You drive by your favorite grocery store and suddenly receive a text offering you several dollars off of your next purchase. You walk by a neighborhood restaurant and moments later receive an email promoting the competitor restaurant down the street. You’ve just experienced the power of
Pay per click marketing: in house team or outsourced agency?
Pay-per-click advertising is rapidly growing in popularity because it works, and it works well. PPC ads help you reach your target audience quickly, drive lead generation, promote your brand and directly impact revenue growth. So it is critical for your organization to handle your PPC creation and
The changing face of HR: directing today’s corporate culture
Corporate culture is more than just a buzzword, it encompasses heart and soul of your organization, the vision of your leadership, the key tenets of your business, the passion of your employees and your innovations in your industry. And it’s important to remember that corporate culture is something