“What’s your marketing strategy?” It’s one of the first questions you get asked in business, and for good reason. Written correctly, your strategy should dictate every move you make in business. A strategy before tactics approach can lead you to your ideal client, making the selling process much
The Importance of Social Proof
Today’s consumer is more informed than ever before. Before committing to a brand, they take their time to gather useful information by going online and reading reviews to understand what others are saying about that particular company. Online reviews and feedback that real consumers provide about
5 Customer Communication Channels To Connect Consumers To Your Brand
In any business, communication is essential. It serves as a point of connection that enables information to be easily exchanged between your company and the client. So, ensuring that your customers can easily access you is imperative. You need to offer various channels through which consumers can
3 Marketing Tools We Like to Use and Why
One of the principal functions of a marketing agency is to increase the exposure, sales, and profits of a company. Part of taking marketing to the next level requires the proper tools. Here at Wild Coffee Marketing, we utilize a blend of experience, knowledge, and unique tools to elevate your
The Social Media Takeover
Social media is a big deal, and its relevance continues to grow, particularly in the business world. A social media presence has evolved into a necessity. The reality is, if your business is not on social media, you do not exist in the minds of consumers. So, to create a buzz about your brand,
Perfecting Our Blend: Wild Coffee Marketing Adds to its Team
Our unique brew keeps getting stronger, thanks to the recent addition of Marketing Consultant Vanessa Berrios, who brings a wealth of social media, digital strategy and project management experience to the team! As a Florida transplant from Venezuela, Berrios moved here six years ago with her
5 Things You Need to Know About Chatbots
The ways in which small businesses can (and should) harness the power of chatbots to see their business thrive are remarkably vast. The purpose of chatbots is to aid business teams in when and how they relate with customers. Therefore, many small businesses are adopting this technology as a way to
All About Video Strategy & Video Advertising
Half a billion people. That’s how many people watch videos on Facebook. Every. Single. Day. Add YouTube, Twitter, and Instagram and the numbers are enough to blow anyone’s mind. In today’s digital age, to not be utilizing a strong video strategy is akin to watching thousands of dollars fall from the
Setting Up Your Small Business to Appear in Searches on Smart Speakers
In the olden days--circa 2012, a person with a smartphone would only need to type a question or phrase into Google or similar search engine to pull up a list of answers. Fast-forward to today, AIs like Siri and Alexa – the helpful voices that occupy smart speakers along with smartphones, tablets,