Marketers are always searching for innovative ways to present their products to potential customers and measure results, and on the flip side, customers want more meaningful experiences when choosing to invest their money in a desired product. Artificial Intelligence Marketing (AIM) enables
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Happy Thanksgiving from Wild Coffee Marketing!
Time to order the venti Pumpkin Spice Latte, because the brewficial start of the holiday season is finally here: Thanksgiving! We’re taking a temporary coffee break this week beginning Wednesday, Nov. 21 at 2 p.m. through Friday. We’ll get back to rocking the marketing grind first thing Monday,
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Driving Digital Transformation in Small Business
The locomotive pace of digital innovation makes it challenging for big businesses to keep up, let alone small businesses. A profusion of digital technology and trends continue to clog up the marketing airways year-in and year-out. Everything from artificial intelligence (AI) to video live streaming
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How to Amplify One Piece of Content
The world of content marketing has become Golden State Warriors [circa 2016] v. Chicago Bulls [circa 1996]-competitive. Every player knows how to hit the 3-point jump-shot (content creation). Every player knows the Triangle Defense (number of content pieces to post per month, when to post and where
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Our Wild Coffee Team is Growing!
Our Café Americano just got an extra shot of espresso with the addition of marketing guru Lindsey McFadden – the newest member of our Wild Coffee crop. Nearly seven months ago, after the birth of her first child, McFadden knew she was ready for a change of pace, and not the slowing down
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3 Strategies Marketers Should Use to Attract & Retain Consumer Attention
The jig is up: consumers are now hip to the true measurement of their value! Gasp! In all seriousness, if you have not been backpacking through Costa Rican rainforests or safariing through Africa for the past decade, this is not a shocking development for you. In fact, you probably have been
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5 Steps to Obtaining Executive Buy-In for Newer Marketing Tactics
Presenting new marketing tactics for buy-in from executives can feel akin to navigating a land mine. Many marketers find it challenging to determine the best approach to getting their bosses to see the bigger picture – especially one that isn’t black and white and perched inside a retro, wooden box
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Why Account-Based Content Marketing is a Top Marketing Trend for 2018
Every couple of years or so, there appears a new methodology for marketers to employ to become more effective in engaging and converting customers. And so it is with the advent of account-based content marketing. Account-based content marketing, or ABCM, is similar to its name: it allows companies
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6 Reasons Why Content Marketing is Key to Building Your Brand
Let’s get right to the chase: If you haven’t established an effective content marketing strategy for your brand, you are very likely giving away business to your competitors. Today’s aggressive digital economy leaves little wiggle room for marketing strategies that overlook the importance of content
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