Amy Anderson, co-founder of Wild Coffee Marketing, shares her journey of starting her own marketing company and finding her niche in strategic branding and positioning. In this episode of the Tribe of Leaders Podcast with host Emi Kirschner, Amy discusses the importance of defining your market segment and building a foundation for your brand. She also talks about balancing work and parenting, creating a culture of kindness and compassion, and fostering better communication and collaboration through team meetings. Give the full episode a listen to learn more about building a successful marketing strategy and company culture.