Amy’s extensive knowledge spans various industries, including franchise and multi-location marketing, B2B growth strategy, and financial services. her innovative approach has consistently proven transformative results for her clients, utilizing an outsourced marketing team model led by fractional CMOs to provide businesses strategic guidance, marketing solutions and specialized implementation.
B2B companies often view marketing as a costly venture with an uncertain ROI. However, with a more flexible staffing approach, marketing can be budget-friendly and effective in improving sales and brand recognition. In this episode of A SEAT at THE TABLE with Jane Singer, Amy Anderson, co-founder of Wild Coffee Marketing, shares insights on fractional CMOs, outsourcing marketing teams, key marketing KPIs, and the opportunities marketing presents during an economic downturn.
Check out this episode of the Women Choosing Growth podcast, where Wild Coffee Marketing co-founder Amy Anderson joined host Tina Sue to talk about her journey from corporate roles to entrepreneurship. Amy shares insights on building startups with systems in place, formulas for success, and accountability. She discusses creating a Flip the Turtle company culture rooted in kindness and transparency, and the balance between creativity and data in decision-making. Amy offers valuable advice for women entrepreneurs on benchmarking data, strategic planning, and more. Catch the entire discussion now!
41:57
In this episode of the Consulting Success podcast, Michael Zipursky chats with Amy Anderson, co-founder of Wild Coffee Marketing. They discuss how Wild Coffee, which has made it onto the Inc 5000 list, has continued to grow. Amy talks about how they’ve started expanding the work for current clients and offering services in new areas, like franchise marketing. She points out the importance of always looking for ways to innovate, finding new opportunities, and the advantages of serving as a trusted outsourced partner for WCM’s clients. Don’t miss Amy’s insights on driving growth and building lasting client relationships!
38:32
Lyndsie Barrie, the host of The Fempreneur podcast, recently interviewed Amy Anderson, co-founder of Wild Coffee Marketing. Amy shared valuable insights on Wild Coffee’s proactive approach to making CEOs feel safe, the benefits of a fractional CMO and the outsourced marketing team model for businesses. She also talked about her transition from corporate marketing to entrepreneurship, WCM’s growth, the challenges she faced as a new business owner, and much more. Don’t want to miss this episode! Make sure to catch the entire discussion by tuning in here!
35:44
In Episode 49 of the Life at Work: Career Advice Podcast, host Greg Martin chats with Amy Anderson, co-founder of Wild Coffee Marketing. From her early days in digital media to co-founding her own firm, Amy shares insights on starting a career in marketing, the importance of creativity and data-driven decisions, and tips for success in today’s competitive marketing landscape. Tune in to learn about the diversity of skills required, how to stand out, and the evolving approach to leadership post-pandemic.
49:02
Wild Coffee co-founder Amy Anderson chats with the folks at the Team Anywhere podcast to discuss the importance of trust, kindness, and compassion in building a positive work culture. She shares the advantage of having a distributed team and highlights the need to create an engaging and supportive environment for employees, especially in today’s employee-driven economy. Amy also touches on Wild Coffee’s fractional CMO and outsourced team approach to marketing and the focus on fostering collaboration, accountability, and open communication within the WCM crew. Be sure to tune in to hear it all!
29:20
In this episode of the Honest Marketing Podcast, Amy Anderson, co-founder of Wild Coffee Marketing, shares her valuable insights on establishing and scaling predictable revenue. She takes us through the evolution of WCM’s client base, emphasizing the importance of strategy alongside creativity. Amy also introduces the concept of a fractional CMO and explains how this role has been pivotal in meeting their clients’ changing needs. If you’re looking to improve your marketing strategy and understand the critical role of a fractional CMO, this episode is a must-listen. It offers a deep dive into the shifting landscape of target clients and the need for a comprehensive marketing approach.
38:08
