On the Bold Business Podcast podcast with Jess Dewell, Wild Coffee Marketing co-founder Amy Anderson shares a powerful analogy: if you’re off by just 2 degrees on a ship and continue sailing, you will eventually find yourself on a completely different continent. Amy emphasizes the importance of having an outsourced Chief Marketing Officer (CMO) driving strategy for every company, acting as a compass to navigate forward. Be sure to tune in to hear Amy’s insights on how accountability played a crucial role in building Wild Coffee, even through the discomfort of growth.