Utilizing a team on the outside who’s got your finger on the pulse of your industry cannot be done in-house at an affordable rate. That’s just one of the reasons why Wild Coffee Marketing’s outsourced model works for so many businesses. On this episode of The Answer Is Yes podcast with Jim Riley, WCM co-founder Amy Anderson touches on how we make CEOs feel safe with our outsourced model, her experience in the industry, and the importance of strategy over tactics. Plus, she and Jim even talk about New York.