Podcasts: What Are They & Why Are They Good for SEO?

is where we spill our knowledge, exploring stimulating topics that often influence the daily grind.

Podcasting is still a relatively new field and may be unfamiliar territory for many small businesses. Yet, for certain businesses, podcasts may prove to be a valuable marketing tool, especially when it comes to building Search Engine Optimization – a.k.a. SEO.

HISTORY

The architects, or the “Podfathers,” as they are called in the industry, are none other than Adam Curry from MTV and David Winer. In 2005, they developed the idea of podcasting – streaming online audio content through an RSS feed so that listeners could automatically receive it to their MP3 Players. The term “podcast” comes from combining broadcast and iPod.

Having a podcast is a powerful way to connect with your audience on a more personal level. It can also be an effective tool in promoting your business on a regular basis. More importantly, it can help with your SEO.

HOW CAN A PODCAST HELP SEO?

Remember, content is king and podcasts create content. Like YouTube videos, podcasts can and should be embedded in your website – adding value to related content of your already existing Web pages.

BEYOND AUDIO, PODCASTS ARE GREAT FOR BLOGS

Transcribing each podcast in a blog post will also increase the SEO value of your Web site. Make sure to optimize your podcast so that it can possibly get ranked on podcast directories, such as iTunes, Spotify, and Google Play Music. You should take the same approach in marketing your podcast as you do your blog. Use customizable URLs, targeted content, and keywords.

GUEST APPEARANCES

Another way to generate SEO through your podcast is to have guests who are sought-after authorities in your industry. Being a leader in the industry, they most likely already have a large following of people and may cross-promote your podcast via social media, like Twitter and Facebook. Provide the guests with a link to place on their own Web site.

CONCLUSION

Podcasts are relatively an inexpensive tool that you can use to create additional content. Plus. you are not regulated by the FCC and don’t have to follow traditional broadcast formats. A good marketing strategy should include every available channel that allows you to deliver content to your audience. Remember, the principal goal of content marketing is to lead consumers back to your Web site to learn more about your brand and hopefully become a customer.

Sources:

podcasting-tools.com

howtopodcasttutorial.com

The Podcast Host

Red Point Marketing Consultants

WILL YOUR BUSINESS BE READY TO ADDRESS THAT SHIFT AS OUR WORLD COMES OUT OF A CRISIS?

Is your messaging ready to address key concerns and ongoing opportunities? Wild Coffee Marketing can help. Contact us today to learn more. At Wild Coffee Marketing, we love helping companies grow better.

Share On:

Facebook
Twitter
LinkedIn

You’ve come to the right spot for a quick read from Wild Coffee.

THERE’S MORE WHERE THAT CAME FROM

Tune Into This Hot Trend: Social Audio

Blink and 2023 will be here. And with a new year comes new trend predictions for content marketing. We’ve seen that audio has been having...
Read More

The need to manage customer data is more vital than ever.

No matter what industry you’re in or the size of your business, customer relationships are the key to ongoing success.  And unless your sales team...
Read More

Beyond The Typical Recruitment Marketing Approach

Recruiting isn't as simple as it seems these days. Businesses must reconsider what they know of the hiring process, the steps they take to find...
Read More

3 Strategies Marketers Should Use to Attract & Retain Consumer Attention  

The jig is up: consumers are now hip to the true measurement of their value! Gasp! In all seriousness, you probably have been scheduling weekly...
Read More

Top Six Digital Marketing Trends for 2023

Time just slips away sometimes, and so does the relevancy of certain marketing trends. Embracing lifelong learning is paramount to staying successful in our industry....
Read More

Geofencing: what is it and when should you use it?

You drive by your favorite grocery store and suddenly receive a text offering you several dollars off of your next purchase. You walk by a...
Read More