The Power of Search Engine Optimization

SEOhhhhhhhh?

is where we spill our knowledge, exploring stimulating topics that often influence the daily grind.

Category Marketing, SEO

Three fundamental reasons why business owners need to understand the power of Search Engine Optimization (SEO).

SEO helps build your brand

Creating a company that is distinguishable from its competitors involves creating a strong brand. Branding can be costly. In order to be successful, you need to have several channels where your brand can exist so that consumers can easily remember your company when it comes time to make a purchase. You can easily fast-track your branding campaign by using SEO. Search Engine Optimization grows the visibility of your company by helping potential customers find you without difficulty.

Build trust and credibility with your audience

If Google thinks you’re good enough to be at the top of the page, then you must be trustworthy. When looking to make a purchase, most consumers don’t go past the first page. The higher your company ranks on the page, the more credible your business is to the consumer.

Get ROI with SEO

Return On Investment [ROI] is what you are ultimately looking for. Search Engine Optimization is considered inbound marketing. Inbound marketing draws traffic by providing content through various online channels. According to Marketing Strategist David Meerman Scott, inbound marketing allows businesses to “earn their way” into a customer’s awareness rather than inserting that awareness through paid advertising. SEO brings you qualified leads.

The first step in successful Search Engine Optimization is being found. Content is king. By having a comprehensive plan that is full of compelling content written specifically for your customer base, you can effectively market to people already looking for your product or services.

Author: Salomon Wancier

Source:“Inbound Marketing.” June 20,2018 from Wikipedia.

WILL YOUR BUSINESS BE READY TO ADDRESS THAT SHIFT AS OUR WORLD COMES OUT OF A CRISIS?

Is your messaging ready to address key concerns and ongoing opportunities? Wild Coffee Marketing can help. Contact us today to learn more. At Wild Coffee Marketing, we love helping companies grow better.

Share On:

You’ve come to the right spot for a quick read from Wild Coffee.

THERE’S MORE WHERE THAT CAME FROM

May Your 2019 be Filled with Joy, Happiness & Wild Coffee!

At Wild Coffee Marketing, we have much to be grateful for this year. First off, our clients – individuals and companies who have opened their...

Part 1. The Wild Coffee Philosophy for Small Business Marketing – Strategy Before Tactics

“Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.” – Sun Tzu Marketing isn’t magic. It does take...

Becoming a Graphic Design Whisperer! Learn the Love Language of Your Graphic Designer.

Are you and your designer not seeing eye to eye when it comes to the vision of your brand? One of the keys to a...

Keeping messaging current during a pandemic and beyond.

Businesses have faced unprecedented marketing challenges in recent months. Consumer buying habits have shifted dramatically, many have experienced job loss, most have experienced quarantine, and...

Part 2. The Wild Coffee Philosophy for Small Business Marketing – Strategy Before Tactics

Now that we have defined the “who,” “what” and “why” of your business, and have developed a true marketing strategy, it is time to determine...

Happy Thanksgiving from Wild Coffee Marketing!

Time to order the venti Pumpkin Spice Latte, because the brewficial start of the holiday season is finally here: Thanksgiving! We’re taking a temporary coffee...