Three fundamental reasons why business owners need to understand the power of Search Engine Optimization (SEO).

SEO helps build your brand

Creating a company that is distinguishable from its competitors involves creating a strong brand. Branding can be costly. In order to be successful, you need to have several channels where your brand can exist so that consumers can easily remember your company when it comes time to make a purchase. You can easily fast-track your branding campaign by using SEO. Search Engine Optimization grows the visibility of your company by helping potential customers find you without difficulty.

Build trust and credibility with your audience

If Google thinks you’re good enough to be at the top of the page, then you must be trustworthy. When looking to make a purchase, most consumers don’t go past the first page. The higher your company ranks on the page, the more credible your business is to the consumer.

Get ROI with SEO

Return On Investment [ROI] is what you are ultimately looking for. Search Engine Optimization is considered inbound marketing. Inbound marketing draws traffic by providing content through various online channels.  According to Marketing Strategist David Meerman Scott, inbound marketing allows businesses to “earn their way” into a customer’s awareness rather than inserting that awareness through paid advertising. SEO brings you qualified leads.

The first step in successful Search Engine Optimization is being found. Content is king. By having a comprehensive plan that is full of compelling content written specifically for your customer base, you can effectively market to people already looking for your product or services.


Source:“Inbound Marketing.”  June 20,2018 from Wikipedia.

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