is where we spill our knowledge, exploring stimulating topics that often influence the daily grind.

Three fundamental reasons why business owners need to understand the power of Search Engine Optimization (SEO).

SEO helps build your brand

Creating a company that is distinguishable from its competitors involves creating a strong brand. Branding can be costly. In order to be successful, you need to have several channels where your brand can exist so that consumers can easily remember your company when it comes time to make a purchase. You can easily fast-track your branding campaign by using SEO. Search Engine Optimization grows the visibility of your company by helping potential customers find you without difficulty.

Build trust and credibility with your audience

If Google thinks you’re good enough to be at the top of the page, then you must be trustworthy. When looking to make a purchase, most consumers don’t go past the first page. The higher your company ranks on the page, the more credible your business is to the consumer.

Get ROI with SEO

Return On Investment [ROI] is what you are ultimately looking for. Search Engine Optimization is considered inbound marketing. Inbound marketing draws traffic by providing content through various online channels.  According to Marketing Strategist David Meerman Scott, inbound marketing allows businesses to “earn their way” into a customer’s awareness rather than inserting that awareness through paid advertising. SEO brings you qualified leads.

The first step in successful Search Engine Optimization is being found. Content is king. By having a comprehensive plan that is full of compelling content written specifically for your customer base, you can effectively market to people already looking for your product or services.


Source:“Inbound Marketing.”  June 20,2018 from Wikipedia.


Is your messaging ready to address key concerns and ongoing opportunities? Wild Coffee Marketing can help. Contact us today to learn more. At Wild Coffee Marketing, we love helping companies grow better.

Share On:


You’ve come to the right spot for a quick read from Wild Coffee.


Part 1. The Wild Coffee Philosophy for Small Business Marketing – Strategy Before Tactics

“Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.” – Sun Tzu Marketing isn’t magic. It does take...
Read More

How Does AI Fit into the Marketing World

The age of AI is here. We live in a world that revolves around efficiency, instant gratification, and communication via the internet and advanced technology....
Read More

Geofencing – Is This the Latest Marketing Tactic for Small Business?

Marketing tactics are the actions you use to implement the strategy set in place to reach your marketing goals. There are several channels that can...
Read More

Marketing Tools we Use for Productivity at Wild Coffee Marketing

Wild Coffee Marketing pulls talent from all over America, allowing for a remote workspace that cultivates creativity. Communication and a streamlined workflow have become the...
Read More

Is Account-Based Marketing (ABM) Right For My Company?

Marketing has long taken a blanket approach – send out a general message to the largest number of people possible in the hopes of getting...
Read More

Planning and Managing Your Media Strategy

Do you need help finding your target audience? Want to set objectives that meet measurable goals and contribute to a sustainable marketing funnel? You need...
Read More