CASE STUDY

SILVER HILL FUNDING

National wholesale and retail commercial real estate lender

CHALLENGE

Start-up division within a larger corporate entity with a shared marketing services team
Too many one-off transactions with mortgage brokers
Lacking established sales funnel through which they could systematically move clients
Brand was out-dated and required a refresh to help distinguish it in a crowded market

Designed and built new marketing organization
Defined sales funnel and deployed tactics to move broker community through it
Rebranded consumer lending channel to speak to customer need with nurture campaigns and increased transactions
Rebranded wholesale channel to better outline benefits and increase calculator usage, resulting in more deal submissions
Aligned sales force with marketing teams, creating in-market support and generated significant increase in submissions