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Case Study
Stretch-Zone-logo

Franchise practitioner-assisted stretching with state-of-the-art equipment

challenge

  • Stretch Zone, a practitioner-assisted stretching franchise, was expanding its footprint but lacked internal marketing leadership and a national marketing strategy
  • Stretch Zone outlined an aggressive franchisee growth, requiring a strategic expansion plan built on marketing
  • Franchise network growth called for critical centralized digital support platforms

Engagement

  • Branding
  • Multi-Location Marketing Strategy
  • Web Design & Development
  • Digital Marketing
  • Sales & Marketing Support
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Campaigns

Increased brand recognition building a strong cohesive approach across all platforms including website, emails, and social to tell the Stretch Zone story.

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Results

  • Developed marketing tools to support system growth, including a comprehensive growth-focused marketing strategy and marketing playbook for franchisees
  • Centralized digital platforms to support future growth, including social media distribution platform for over 100 locations
  • On-going outsourced CMO and Marketing Team services