Stretch Zone, a practitioner-assisted stretching franchise, was expanding its footprint but lacked internal marketing leadership and a national marketing strategy
Stretch Zone outlined an aggressive franchisee growth, requiring a strategic expansion plan built on marketing
Franchise network growth called for critical centralized digital support platforms
Increased brand recognition building a strong cohesive approach across all platforms including website, emails, and social to tell the Stretch Zone story.
Results
Developed marketing tools to support system growth, including a comprehensive growth-focused marketing strategy and marketing playbook for franchisees
Centralized digital platforms to support future growth, including social media distribution platform for over 100 locations
On-going outsourced CMO and Marketing Team services