Successful & Simple Marketing Plans

is where we spill our knowledge, exploring stimulating topics that often influence the daily grind.

To develop a new business or grow an established business, you need to have a well-thought-out marketing plan. Marketing plans don’t have to be complicated or lengthy, they just need to provide a roadmap that will help direct your efforts and keep you focused on your overall objectives.

Marketing plans must include a list of actions. These actions should help you answer three key questions – who is your target customer, how are you going to reach them, and, finally, how do you retain them for repeat business?

There are five key actions that all marketing plans should include and each one takes you a step closer to achieving your goals.

Your Business Vision

  1. The first item on your action list should be to identify a vision for your business to clearly distinguish what you want your business to be.

Define Your Mission

  1. When you define your mission, make sure it answers what you do, how you do it, and for who.

What Do You Want to Accomplish?

  1. Once you have your vision and mission nailed down, you can begin to outline what you want to accomplish. When you establish your goals, be specific about what you want to achieve.

Describe Your Ideal Client

  1. To describe your ideal client, think about their age, gender, and interests. For example, what are their needs as it relates to your product or services?

What Makes You Different?

  1. When you think about what makes you unique, ask yourself “what is your Unique Selling Point [USP]? Describe what sets you apart from everyone else in the marketplace. Remember the Energizer Bunny? It keeps going and going and going. That was Energizer’s USP.

Once you have defined the first five actions, you will then need to lay out a plan for how your business will achieve its goals. This plan should include the marketing strategy and tactics to which you will deploy your strategy.

For example, are you doing an online campaign only? If so, what digital channels should you use? What about social media platforms? Would Facebook be a good fit for your campaign?

Make sure to create an action plan of what you need to do and when so that you can ensure you are staying on task and hitting all dates for each tactic. Don’t forget to track your progress! This way, you can gauge what is working, what isn’t, and what you can make better.

All businesses need marketing plans, aka strategies, in place before anything. Having a defined plan that is well thought out, which also defines the five key actions above, will help position all the moving pieces so you can market your business successfully.


Forbes: Marketing Plan Template – What to include exactly

Masterful Marketing: 10 Reasons to create a simple small business marketing plan


Is your messaging ready to address key concerns and ongoing opportunities? Wild Coffee Marketing can help. Contact us today to learn more. At Wild Coffee Marketing, we love helping companies grow better.

Share On:


You’ve come to the right spot for a quick read from Wild Coffee.


What is Marketing?

When we work with clients, one of the first questions we ask them is, “what is your definition of marketing?” No matter who we’re asking...
Read More

Keeping messaging current during a pandemic and beyond.

Businesses have faced unprecedented marketing challenges in recent months.  Consumer buying habits have shifted dramatically, many have experienced job loss, most have experienced quarantine, and...
Read More

8 Experts on Changing Up Your Marketing Strategy in 2020

Want a bold new marketing plan for 2020? Learn from 8 well-known marketing professionals.
Read More

The Who, What, When, Where and How of GA4

Analytics is often seen as the strongest component of digital marketing. Data and statistics tell us where we are, where we need to shift and...
Read More

Why a Google Business Profile Needs to be Part of Your Marketing Strategy

Did you know that Google is the most visited site in the United States? That’s right. There are about 246 million unique Google users in...
Read More

6 Reasons Why Content Marketing is Key to Building Your Brand

Let’s get right to the chase: If you haven’t established an effective content marketing strategy for your brand, you are very likely giving away business...
Read More