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Key Elements to a Martech Stack

Remaining competitive in the fast-paced digital environment of today requires businesses to be proactive and innovative. This is where marketing technology comes in, and having the key elements to a Martech stack is crucial. From email marketing to customer relationship management, a well-rounded Martech stack can provide companies with the necessary tools to streamline their […]

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The Who, What, When, Where and How of GA4

Analytics is often seen as the strongest component of digital marketing. Data and statistics tell us where we are, where we need to shift and how to overtake the competition. Google Analytics is the most popular tool businesses, and marketers use to ascertain how visitors use a website. More than 85 percent of current websites […]

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