The verdict’s in: great UX (user experience) design leads to succinct marketing messages. As marketers, the goal is to figure out how best to explain a product or service to navigate a customer to the desired action. As one marketer once put it, “we are professional explainers.” This expert explaining is delivered in a trifecta […]

Are you and your designer not seeing eye to eye when it comes to the vision of your brand? One of the keys to a successful relationship is communication. This goes for any relationship, including the one you have with your graphic designer. The Five Love Languages by Gary Chapman is a popular book where […]