Time just slips away sometimes, and so does the relevancy of certain marketing trends. Embracing lifelong learning is paramount to staying successful in our industry. Due to the fast-paced nature of the job, marketers need to be agile and able to pivot quickly to be on top of the newest digital marketing trends. If best […]

Content is the essence of marketing. But content distribution is what makes the marketing wheel go round. In the fast-paced world of content creation, it is vital to realize the importance of working smarter, not harder. Instead of burning yourself out constantly creating new messaging and material, consider hammering your key messaging home through repetition […]

Every couple of years or so, there appears a new methodology for marketers to employ to become more effective in engaging and converting customers. And so it is with the advent of account-based content marketing. Account-based content marketing, or ABCM, is similar to its name: it allows companies to provide customizable content to a large […]