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Marketing Trends To Expect In 2024

Marketing Trends To Expect In 2024 We expect 2024 marketing trends, such as shifts in social media dynamics and increased focus on artificial intelligence, to shape the industry in the upcoming year. 5 MIN READ Category Marketing As we find ourselves in the year 2024, Wild Coffee is feeling optimistic, particularly when it comes to […]

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Boosting Franchise Success: The Power of National Marketing Programs

Boosting Franchise Success: The Power of National Marketing Programs Discover how national marketing programs help franchises boost sales, engage customers, and increase brand recognition. 5 MIN READ Category Marketing In the dynamic realm of franchising, a hidden gem empowers thriving brands. National marketing programs are the golden thread that weaves success across multiple franchise locations. […]

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Wild Coffee Marketing Unveils New Arm for Digital Marketing

Wild Coffee Marketing Unveils New Arm for Digital Marketing Powerful Marketing Technology Stack Empowering Local Franchisee Support 5 MIN READ Category Marketing In an era of dynamic marketing landscapes, Wild Coffee Marketing is proud to unveil its Local Digital Marketing Services designed to support our franchise partners with scalable marketing solutions for fast expansion. This […]

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Why a Google Business Profile Needs to be Part of Your Marketing Strategy

Did you know that Google is the most visited site in the United States? That’s right. There are about 246 million unique Google users in the US, with over 3.5 billion daily searches, according to SEMrush. With Google’s most popular product being Google My Business or, as it is now called, Google Business Profiles, it […]

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Wild Coffee Marketing and Sigma Solve Announce Strategic Partnership 

Wild Coffee Marketing and Sigma Solve are pleased to announce a strategic partnership agreement that enhances the capabilities of each firm.

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8 Experts Respond: What are your go-to email marketing strategies for 2020?

Learn from 8 word-class email marketing experts on the best strategies you need to employ for your next email marketing campaign.

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Four Digital Marketing Tips to Drive Website Traffic

Marketing experts are always researching the best ways to drive target audiences to websites.  There are many ways to lead your customers to your website, but it’s important to remember that a combination of marketing strategies will always be best. There is no one best tool, tip or practice that’s best…a combination approach is most […]

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How to connect with customers

Everyone is looking for new and unique ways to tell the story of their business.  How can you connect with customers, motivate them to desired action and impact your bottom line in a positive way? It’s important to focus on customers when developing your marketing strategy by remembering a few key tips and tricks: Be […]

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How to develop a custom social media strategy

You know that you need to use social media to connect with your customers and promote your brand.  And you know that this is a little more complicated than a few scattered social media posts here and there.  How can you harness the power of social media to reach target audiences, support your marketing efforts […]

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How to advertise on the Internet effectively

The Internet is always on…it’s like a store that is always open, and the content found there is always available. So how can you effectively use the Internet to promote your brand, reach current and potential customers and tell your story? When done correctly, Internet advertising can help you reach many people with your message […]

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Best Email Marketing Tool for Your Business

Email marketing is a simple and effective way to reach out to your clients or potential customers on a regular basis. For an email marketing campaign to be effective, however, it is imperative that content is planned out and delivered in a manner that meets your consumers where they are – with some incentive to […]

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The Benefits of Hiring a Social Media Manager for Your Brand

Social media might be a little older than you think, but social media marketing, defined as the techniques used to target social media networks as a means for promoting brand awareness, is still a relatively new practice. The advent of social media came about in the early 1970s. Nope, that is not a typo. Web […]

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CRM for Small Businesses

As a small business owner, we know you wear many hats. From stocking the shelves to interfacing with customers, there are a lot of responsibilities, and it is imperative that you invest in systems that can help you manage sustainability with growth. Are there benefits to your small business investing in CRM software? Yes. Good […]

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What Social Platforms Should I Be Using For My Business?

We all know that social media for business building is a crucial endeavor, but how do you manage it all? It’s a full-time job to get the right keywords incorporated with the right graphics all on the right schedule. But, without an up-to-date web presence your company might be raising red flags for potential customers. […]

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Is Account-Based Marketing (ABM) Right For My Company?

Marketing has long taken a blanket approach – send out a general message to the largest number of people possible in the hopes of getting a response. It’s been the universal stance for years, so why not stay there and keep working? The answer is messaging and repetition. Learn how Account-Based Marketing can help your business […]

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Why Outsourced Marketing Works

Keeping things in house? It’s a natural inclination, but the benefits of contract expertise should never be overlooked. At Wild Coffee Marketing, we serve as outsourced marketing consultants – but what does that really mean? For us, it’s about trust. Our relationships tend to be long term – in fact, Wild Coffee Marketing has never […]

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What is Cryptocurrency And Why Is It Important For Your Marketing?

The marketing industry is full of buzz words, and their importance can change with the seasons. Some foundational marketing efforts will remain constant, but in the fast-paced world of digital marketing, tactics have to prove elastic in order to survive. Cryptocurrency is one of the most recent trending topics in marketing today. Basically, cryptocurrency technology works […]

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The Importance of Social Proof

Today’s consumer is more informed than ever before. Before committing to a brand, they take their time to gather useful information by going online and reading reviews to understand what others are saying about that particular company. Online reviews and feedback that real consumers provide about your business are critical. This valuable information carries considerable […]

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3 Marketing Tools We Like to Use and Why

One of the principal functions of a marketing agency is to increase the exposure, sales, and profits of a company. Part of taking marketing to the next level requires the proper tools. Here at Wild Coffee Marketing, we utilize a blend of experience, knowledge, and unique tools to elevate your brand. These tools include Basecamp […]

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The Social Media Takeover

Social media is a big deal, and its relevance continues to grow, particularly in the business world. A social media presence has evolved into a necessity, the reality is, if your business is not on it, you do not exist in the minds of consumers. So, to create a buzz about your brand, you must […]

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5 Things You Need to Know About Chatbots

The ways in which small businesses can (and should) harness the power of chatbots to see their business thrive are remarkably vast. The purpose of chatbots is to aid business teams in when and how they relate with customers. Therefore, many small businesses are adopting this technology as a way to balance their budgets while […]

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All About Video Strategy & Video Advertising

Half a billion people. That’s how many people watch videos on Facebook. Every. Single. Day. Add YouTube, Twitter, and Instagram and the numbers are enough to blow anyone’s mind. In today’s digital age, to not be utilizing a strong video strategy or any sort of video advertising is akin to watching thousands of dollars fall […]

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Setting Up Your Small Business to Appear in Searches on Smart Speakers

In the golden days, circa 2012, a person with a smartphone would only need to type a question or phrase into Google or a similar search engine to pull up a list of answers. Fast-forward to today, AIs like Siri and Alexa – the helpful voices that occupy smart speakers along with smartphones, tablets, and […]

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Identifying the Right Reporting & Analytics Platforms For Your Business

Every business wants to find the best software to fit their needs. Whether you’re an artist or a social media director, precision tools make your work more seamless and more engaging. Currently, there are more email, CRM, and project management apps than you could ever demo on your own. Even your colleagues and fellow business […]

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ROI: Attribution Challenges in Marketing

Attribution is now being widely recognized as central to the future of digital marketing and is quickly rising in the ranks for many as a top marketing priority. In 2017, almost “75 percent of marketers find attribution critical or very important to their programs’ success”. Today, there are many different approaches to attribution being utilized […]

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4 Cool Ways Marketers are Leveraging Artificial Intelligence Marketing

Marketers are always searching for innovative ways to present their products to potential customers and measure results, and on the flip side, customers want more meaningful experiences when choosing to invest their money in a desired product. Artificial Intelligence Marketing (AIM) helps both marketers and consumers get a better experience.  AIM enables marketers to create more […]

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