Gmail’s Inactive Account Cleanup: Tips for Email Marketers In a move aimed at boosting security and reducing malware risks, Google began deactivating Gmail inactive accounts that haven’t been accessed in over two years. 5 MIN READ Category Marketing Over the past few months, users with inactive Gmail accounts have been receiving reminders to log in—both […]

Remaining competitive in the fast-paced digital environment of today requires businesses to be proactive and innovative. This is where marketing technology comes in, and having the key elements to a Martech stack is crucial. From email marketing to customer relationship management, a well-rounded Martech stack can provide companies with the necessary tools to streamline their […]

Email marketing is a simple and effective way to reach out to your clients or potential customers on a regular basis. For an email marketing campaign to be effective, however, it is imperative that content is planned out and delivered in a manner that meets your consumers where they are – with some incentive to […]