The ways in which small businesses can (and should) harness the power of chatbots to see their business thrive are remarkably vast. The purpose of chatbots is to aid business teams in when and how they relate with customers. Therefore, many small businesses are adopting this technology as a way to balance their budgets while […]

Different strokes for different folks. This familiar adage is perfect for summarizing what it takes to have a rockstar personalized content marketing strategy in today’s digital age. But how do you make sure that Tony from Texas understands the relevancy of your products while also ensuring that Brianna from the Bronx feels a connection to […]