is where we spill our knowledge, exploring stimulating topics that often influence the daily grind.


The Importance of Social Proof

Today’s consumer is more informed than ever before. Before committing to a brand, they take their time to gather useful information by going online and reading reviews to understand what others are saying about that particular company. Online reviews and feedback that real consumers provide about your business are critical. This valuable information carries considerable […]

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Reputation Management 101: How to handle negative reviews

Consumers often rely on the reviews of others when deciding whether to use a business. If you were looking for a new pool cleaning service, you would probably not call the company that had negative reviews saying that they were unreliable and had horrible customer service. No one wants bad service. Negative reviews happen and […]

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