DEJA BREW

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Back to Basics: User Experience and Information Architecture

Back to Basics: User Experience and Information Architecture Have you ever visited a website where every click delivers exactly what you’re looking for, and browsing feels effortless? That’s exceptional User Experience (UX) design in action.  5 MIN READ Category Marketing Have you ever visited a website where every click delivers exactly what you’re looking for, […]

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A Marketer’s Approach to UX Design in the Customer Experience

The verdict’s in: great UX (user experience) design leads to succinct marketing messages. As marketers, the goal is to figure out how best to explain a product or service to navigate a customer to the desired action. As one marketer once put it, “we are professional explainers.” This expert explaining is delivered in a trifecta […]

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