What Social Platforms Should I Be Using For My Business?

We all know that social media for business building is a crucial endeavor, but how do you manage it all? It’s a full-time job to get the right keywords incorporated with the right graphics all on the right schedule. But, without an up-to-date web presence your company might be raising red flags for potential customers.

Knowing When You Need Help

For most companies, social media is somewhat of an afterthought. There are so many details that you must think through as a business owner, so it is easy for your company’s social media presence to become stale. Plus, true social media management is a lot more than just throwing up your business’s latest coupon code.

Social Media Management

Social media management goes way beyond a quick post with a stock photo. For your company to stand out, you need carefully cultivated images and graphics. Your customers are bombarded daily with information online, making it easy to scroll through posts and skip over invitations to interact. Keywords must also be considered for premium engagement, and content and time of posting are of vital importance.

Each social platform presents its own challenges and knowing where to focus your energy is key. The right platform is based partly on your business strategy (B2B, B2C, or both), as well as your primary target audience and the overall goal of your business.

Instagram, Facebook, Twitter, Pinterest, and LinkedIn are known as the big five in social media for business, but their order of importance can never be pinned down for one overarching strategy – you need to know your customer and know when to reach them. Some do-it-yourself, social media management tools exist, but they offer a one size fits all approach that rarely focuses on your specific business in today’s market.

Wild Coffee Marketing is unique because we are consultants who work for you. Our team is a team of thinkers and doers. We take the time to get to know your business inside and out while offering an all-encompassing social media strategy that pulls customers in and allows you to engage. If you are feeling overwhelmed with the idea of managing social media for your company, contact us today and learn more about Wild Coffee Marketing’s social media management for your business.

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