CASE STUDY

The Great Greek NRO Case Study

Driving Local Awareness & Sales for The Great Greek’s New Restaurant Openings

How a Pre-Opening Digital Campaign Helped Boost Foot Traffic & Build a Local Customer Base

Generating Foot Traffic & Awareness for New Locations

As The Great Greek Mediterranean Grill continued expanding, each New Restaurant Opening (NRO) faced a critical challenge:

Driving foot traffic from day one to establish a strong sales foundation

Creating local market awareness to position each location as a go-to dining spot

Building a customer database to enable long-term retention and repeat visits

While the brand has a growing presence, each franchisee needed a localized, digital-first approach to ensure a successful launch. New locations risked opening with lower-than-expected traffic and sales without a structured lead-generation strategy.

A Strategic, Data-Driven NRO Playbook

Wild Coffee Marketing designed a scalable 8-week digital campaign that maximized local engagement, customer acquisition, and first-month sales.

Pre-Opening Campaign: Generating Leads & Buzz Before Launch

To build a customer base before the restaurant even opened, we deployed a highly targeted digital strategy:

"Coming Soon" Meta ad campaigns targeted high-intent local diners, to raise brand awareness of new locations.
Sweepstakes & Lead Generation Offers – A compelling giveaway drove sign-ups to a landing page, building an email & SMS database for each franchisee.
Custom MarTech Stack Integration – Ensured seamless CRM connections, marketing automation, and lead tracking for efficient post-launch customer engagement.

Grand Opening Activation: Driving Immediate Foot Traffic & Sales

At post-opening, we shifted to high-conversion ad campaigns focused on:

Localized Meta Ads – Targeted a 5-10 mile radius, ensuring maximum visibility and foot traffic.
Exclusive Launch Offers – Sent via email & SMS to pre-opening sign-ups, incentivizing first-time visits.
Retargeting Warm Audiences – Leveraged Meta’s advanced targeting to re-engage landing page visitors & high-intent users from the pre-opening campaign.

Post-Launch Retention: Turning First-Timers into Regulars

To sustain momentum and drive repeat visits, we implemented:

Automated Email & SMS Funnels – Nurtured first-time customers with follow-up offers & personalized content.
Lookalike Audience Expansion – Used pre-opening sign-ups to create highly targeted ads that reached new, similar customers in the local area.
Performance Optimization – Weekly meetings with franchisees to analyze campaign data, adjust messaging, and maximize ROI.

A Scalable, High-Impact NRO Strategy

Wild Coffee Marketing’s structured NRO campaign delivered measurable success, including:

0 M

Digital marketing efforts delivered 17.32 million impressions

maximizing visibility and strengthening brand recognition for new restaurant openings

average leads captured per location through the sweepstakes and landing page

43 new Great Greek locations

supported with targeted digital campaigns designed to build local awareness and drive early customer engagement

This data-driven digital strategy has now become a best practice across The Great Greek’s national expansion efforts.

A Proven Digital NRO Playbook for Franchise Success

A successful New Restaurant Opening requires more than just a launch day promotion. It needs a structured, scalable strategy that generates local buzz, drives sales, and builds long-term customer relationships.

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Wild Coffee Marketing’s data-driven, digital-first approach ensures each franchisee launches with a full restaurant and a strong foundation for continued success.

📩 Looking to optimize your franchise’s NRO strategy? Let’s talk.