Your Company Can Be a HARO!

is where we spill our knowledge, exploring stimulating topics that often influence the daily grind.

Category Marketing, Sources

Do you consider your business to be an authority on a niche market? Do you employ specialists and experts in certain fields? Then it’s time for your company to be the HARO! (Yes, you read that correctly.)

Help a Reporter Out, a.k.a. HARO, is an online media service that connects journalists with sources. In a nutshell, it allows journalists and bloggers to pitch directly to an experienced source so that they can invest more time in writing and less time in searching for sources for their articles.

Originally found as a Facebook page in 2008, HARO has now grown to become one of the most prevalent media services companies with more than 35,000 journalists and 475,000 source members. HARO sends out more than 50,000 journalists’ queries on a yearly basis.

How can HARO help your company?

By becoming a HARO source, you or your company can be referenced on influential media sites, such as CNN, for example. As a source, you become the industry-leading expert. These media placements can be instrumental in increasing your brand awareness and, at the same time, help boost your SEO. Plus, it’s free PR! Additionally, you can use these media placements for social media, company newsletters, and even blog posts.

Still not convinced? Here are two HARO’s source success stories in a nutshell.

Voices.com, a company that connects businesses with professional voice talent, has been mentioned on CNBC and Fast Company. Another small legal firm was quoted in the Wall Street Journal, which led to new clients and additional interview requests from other leading publications.

How do you join HARO?

You can easily become a HARO source by signing up online. Monthly subscriptions begin at the basic free level and then, depending on various options, prices range from $19 to $149 monthly.

Depending on the editions you have signed up to receive, you will get three or more emails daily, which are sent at 5:35 a.m., 12:35 p.m.and 5:35 p.m. eastern time. HARO makes it so easy – even offering sources that can help you write the perfect pitch letter.

HARO helps out reporters but it can also help your small business on so many levels. So why wouldn’t you become a source? Not sure if this is the best path for your business? Contact our team of experts today!

WILL YOUR BUSINESS BE READY TO ADDRESS THAT SHIFT AS OUR WORLD COMES OUT OF A CRISIS?

Is your messaging ready to address key concerns and ongoing opportunities? Wild Coffee Marketing can help. Contact us today to learn more. At Wild Coffee Marketing, we love helping companies grow better.

Share On:

You’ve come to the right spot for a quick read from Wild Coffee.

THERE’S MORE WHERE THAT CAME FROM

Four Digital Marketing Tips to Drive Website Traffic

Marketing experts are always researching the best ways to drive target audiences to websites. There are many ways to lead your customers to your website,...

Marketing Strategy And The Wild Coffee Process

“What’s your marketing strategy?” It’s one of the first questions you get asked in business, and for good reason. Written correctly, your strategy should dictate...

Flip-The-Turtle Company Culture

Picture this. It’s July, and the typically dispersed Wild Coffee Marketing team from seven different states has gathered in Fort Lauderdale, FL., for a company...

Why you shouldn’t use Squarespace

It sounds so appealing…a quick and easy tool to help you build a website. Hosting service is included too. Easy to use for anyone. Drag-and-drop...

3 Strategies Marketers Should Use to Attract & Retain Consumer Attention

The jig is up: consumers are now hip to the true measurement of their value! Gasp! In all seriousness, you probably have been scheduling weekly...

Planning and Managing Your Media Strategy

Do you need help finding your target audience? Want to set objectives that meet measurable goals and contribute to a sustainable marketing funnel? You need...