How to Create an Effective LinkedIn B2B Marketing Strategy Many B2B marketers use social media as a means to generate leads. But how well does this approach work? Research suggests that the results can vary. However, there is one platform that stands out: LinkedIn. 5 MIN READ Category Marketing Many B2B marketers use social media […]

TikTok has increased in popularity in recent months. The surge in the app’s growth was fueled by quarantine boredom, as many found themselves with extra time on their hands and nowhere to go.  The spring and summer were filled with celebrity TikTok challenges and many companies created targeted videos that were shared across multiple platforms […]

You know that you need to use social media to connect with your customers and promote your brand.  And you know that this is a little more complicated than a few scattered social media posts here and there.  How can you harness the power of social media to reach target audiences, support your marketing efforts […]