The Great Greek Mediterranean Grill (TGG), founded by a Greek-Armenian family in 2011, is a go-to fast casual restaurant for authentic, time-honored Greek recipes. The founders, Nick and Trent, maintain the original flavors and use fresh ingredients, Mediterranean spices, and house-made sauces. Their dedication has earned accolades, including second place nationally for Mediterranean franchises by Entrepreneur Magazine. From a single eatery, they’ve become a Las Vegas staple with a global vision for Greek cuisine. They aspire to be a household name while prioritizing quality, gratitude for their team, and exceptional customer service.
A Scalable Solution for Expansion
With over 38 open locations and 300 more sold to open in the next two years, TGG was up against a common challenge faced by many rapidly expanding franchise brands.
They needed a scalable New Restaurant Opening (NRO) marketing program capable of seamless execution across their fast-growing franchise network of new locations.
However, with a small marketing department, they lacked the resources and expertise essential for executing the program while simultaneously equipping franchise owners with effective local marketing strategies crucial for successful grand openings.
The Great Greek Mediterranean Grill approached Wild Coffee with a clear vision. They needed a comprehensive marketing partner capable of fully supporting their 12-week NRO program execution. While their previous vendor demonstrated proficiency, they fell short of providing the end-to-end capabilities necessary to meet the rapidly expanding needs of TGG.
With years of experience scaling growing franchise brands, Wild Coffee was the perfect partner to provide results-driven marketing solutions to quickly scale this beloved Quick Service Restaurant (QSR) brand.
As their strategic marketing partner, WCM successfully refined the NRO program to ensure scalability, address platform connection issues, enhance brand consistency, and utilize third-party tools to streamline access and communication for the brand and franchise owners.
Committed to helping franchisees succeed after the NRO program concluded, Wild Coffee offered ongoing Local Store Marketing to keep the momentum after the successful opening through social media campaigns and digital advertising.
Wild Coffee Marketing provided the franchise network with engaging social media content they leveraged for their various promotions such as Feta Fry Friday, Takeout Tuesday, and ongoing evergreen content. Creative was also developed to support the brand’s New Restaurant Opening initiatives.
The collaboration between Wild Coffee Marketing and The Great Greek Mediterranean Grill resulted in amplified brand visibility, a cohesive and empowered network of franchise owners, and the successful implementation of a scalable NRO program for their fast-growing franchise. Through the strategic marketing proficiency and franchise expertise provided by Wild Coffee Marketing, The Great Greek Mediterranean Grill effectively addressed critical marketing gaps, leading to both local and national success.
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