As a small business owner, we know you wear many hats. From stocking the shelves to interfacing with customers, there are a lot of responsibilities, and it is imperative that you invest in systems that can help you manage sustainability with growth. Are there benefits to your small business investing in CRM software? Yes. Good customer relationships management tools help you to build your business and can save you lots of money in the long run. Nucleus Research says CRM pays back $8.71 for every dollar spent, making it a wonderful investment in your business, regardless of the number of employees you have.

CRM allows you to capture qualified leads for your small business and fully track them throughout the entire sales process. With these contacts, you will know how to nurture your sales funnel to build returning and repeat customers that will become the backbone of your business model. The CRM process also allows you to learn more about your potential customers, giving you a real-time way to improve your business marketing and sales approach, while keeping a keen eye on website design and communications for your specific target audience.

Workflow will be streamlined for your team, providing a huge benefit, even to a company with a smaller staff. With this improved communication, everyone knows how to best play their part in the sales funnel, and customer support is improved to show a boost in both customer retention and company profit.

For smaller businesses, the team at Wild Coffee Marketing suggests looking into Insightly or Agile CRM. Both are robust tools with great interface and reporting capabilities that allow for scaling as your company sales grow. It is easy to think you can handle CRM for your business yourself, but don’t forget all of those hats you are wearing! The team at Wild Coffee Marketing offers free consultations to review your marketing model and make adjustments to continue to boost sales. Contact us today to learn more!