Part 2. The Wild Coffee Philosophy for Small Business Marketing – Strategy Before Tactics

is where we spill our knowledge, exploring stimulating topics that often influence the daily grind.

Now that we have defined the “who,” “what” and “why” of your business, and have developed a true marketing strategy, it is time to determine what type of tactics can be employed to get the word out.

Become the area expert and display your knowledge through various social channels. As a small business owner, you may have a strong connection to your local community. Look at large national brands – incorporate their large business tactics onto a smaller scale for your budget. You defined what makes your company exceptional, so show it off in a how-to YouTube vlog or create a weekly Q&A session on Facebook Live.

Create content to market to your audience through their search terms. This is a very easy and inexpensive way to discover what your audience might be searching for. For example, if you are a flooring and tiling company, you will notice some of the top search fields are questions on how to keep grout white. Another popular question is what are the best cleaners to use on tile floors? Take this information and apply it creatively to visual content – engaging your audience with a digital campaign that includes lead capture forms.

Be aware of strategic branding opportunities. Don’t be shy. Be bold! What local events or charities can you sponsor or partner with that might help create some engaging and shareable content? Think outside the box, because you never know when a great idea might come along – i.e. Red Bull marketing.

Strategy is essential, and to develop a solid marketing plan every business needs to understand its place in the market, along with what motivates its customers. By answering and understanding the three simple questions – why, what, and who – you can really impact your small business’ marketing strategy and lead your company on the road to success.

Source: Aaron, Jesse. et al. “USING LARGER BUSINESS TACTICS ON A SMALL BUSINESS BUDGET” Duct Tape Marketing Web.


Is your messaging ready to address key concerns and ongoing opportunities? Wild Coffee Marketing can help. Contact us today to learn more. At Wild Coffee Marketing, we love helping companies grow better.

Share On:


You’ve come to the right spot for a quick read from Wild Coffee.


Anticipating messaging as we emerge from crisis

Each day, businesses around the globe are struggling to digest the impact of the present pandemic and resulting current events and trying to formulate an...
Read More

How to Amplify One Piece of Content

The world of content marketing has become Golden State Warriors [circa 2016] v. Chicago Bulls [circa 1996]-competitive. Every player knows how to hit the 3-point...
Read More

How can SEO benefit your business?

Search engine optimization (SEO) is a marketing technique that boosts a website’s ranking in a list of search engine results.  Obviously, companies would like their...
Read More

How Does AI Fit into the Marketing World

The age of AI is here. We live in a world that revolves around efficiency, instant gratification, and communication via the internet and advanced technology....
Read More

Key Elements to a Martech Stack

Remaining competitive in the fast-paced digital environment of today requires businesses to be proactive and innovative. This is where marketing technology comes in, and having...
Read More

Becoming a Graphic Design Whisperer! Learn the Love Language of Your Graphic Designer.

Are you and your designer not seeing eye to eye when it comes to the vision of your brand? One of the keys to a...
Read More