It’s tempting… there are ads that pop up all the time saying that you can handle PPC strategy on your own, so why not take them up on it? Would it save you a ton of money to manage it yourself?
The short answer is no. Pay per click management is not overly complex or difficult, but it can become tricky to manage well – especially if you are trying to maintain a tight budget. When you work with an expert in the execution of paid efforts, you actually save money. Internet marketers are adept at setting the parameters that guarantee success and understand the metrics that are needed to laser focus efforts.
When it comes to PPC campaigns, there are a variety of options that can affect your success. Ad timing and scheduling, as well as geo-targeting and remarketing, along with the incorporation of an overall optimization process, are factors that must be considered. Unless your company can afford to employ an in-house pay per click team, you are guaranteed to lose money and water down your overall internet marketing efforts.
Yes, there are fees that come with hiring an agency to guide your PPC strategy, but these experts will have access to the relevant tools and resources necessary to make your campaign a success. Many companies who initially take the “do it yourself” approach spend unnecessary funds trying out a variety of strategies to ascertain what works. An internet marketing and SEO firm can do the research for you, however, leading to a highly targeted campaign that garners quick results.
Accurate reporting is also a general function of agency execution of paid efforts. With access to big management software, your company can be guided in a way that ups optimization and takes away the need for tireless bidding for the keywords that will deliver.
If you are thinking about outsourcing your pay per click management, or just want more information about how PPC campaigns work, contact Wild Coffee Marketing today. Our team will work with you to develop a robust internet marketing portfolio that will allow your business to grow.