DEJA BREW

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AI in Marketing: How to Leverage it for Success

AI in Marketing: How to Leverage it for Success Utilize the power of AI in marketing to stay ahead of the curve, streamline business operations, and improve efficiencies.  5 MIN READ Category Marketing We’ve recently passed the one-year anniversary of ChatGPT’s launch, and it’s undeniable that the influence of Artificial Intelligence (AI) has been monumental. […]

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Marketing Trends To Expect In 2024

Marketing Trends To Expect In 2024 We expect 2024 marketing trends, such as shifts in social media dynamics and increased focus on artificial intelligence, to shape the industry in the upcoming year. 5 MIN READ Category Marketing As we find ourselves in the year 2024, Wild Coffee is feeling optimistic, particularly when it comes to […]

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Boosting Franchise Success: The Power of National Marketing Programs

Boosting Franchise Success: The Power of National Marketing Programs Discover how national marketing programs help franchises boost sales, engage customers, and increase brand recognition. 5 MIN READ Category Marketing In the dynamic realm of franchising, a hidden gem empowers thriving brands. National marketing programs are the golden thread that weaves success across multiple franchise locations. […]

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Redesign Vs. Brand Refresh: Boosting Your Brand’s Impact

Redesign Vs. Brand Refresh: Boosting Your Brand’s Impact Is a brand redesign or brand refresh right for your business? 5 MIN READ Category Marketing In the bustling business world, a distinctive entity exists – the brand identity. A brand identity isn’t just any ordinary design or logo. It defines a brand and sets it apart […]

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A Foolproof Blog Workflow to Help You Stay Productive

A Foolproof Blog Workflow to Help You Stay Productive 5 MIN READ Category Marketing Creating quality content for your organization can be a struggle. We get it. It requires significant effort, time, collaboration, and brainstorming from multiple facets of your marketing team. Whether it’s social media content, blog posts, or email drips, steps must be […]

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Wild Coffee Marketing Named to Inc. 5000 Prestigious List of Fastest-Growing Companies

With Three-Year Revenue Growth, Wild Coffee Marketing Is Named Among America’s Fastest-Growing Private Companies   NEW YORK, August 15, 2023 – Wild Coffee Marketing, a leading fractional CMO service alongside an outsourced marketing team, today announced it has been named by Inc. Magazine to the 2023 Inc. 5000 list. The prestigious ranking of the nation’s […]

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Music, Creativity, and Boosting Productivity

Could music be the secret ingredient to boosting our productivity and sparking creativity? Research shows that listening to music improves work performance for 90% of workers, and 88% of employees produce more accurate work as a result. Studies show that listening to music can even help increase creative cognition.  As for the genre of music […]

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Best Practices: Creating a Clear Defined Statement of Work

In the marketing world, a statement of work (SOW) plays a vital role in ensuring that all stakeholders involved in a project are on the same page and clearly understand the goals and expectations. Without a well-defined SOW, marketing projects can quickly derail, leading to miscommunication, missed deadlines, and, ultimately, overrun budgets. Leaving you less […]

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Branding Statistics Marketing Teams Must Know

Statistically speaking, outsourcing your marketing team could be the key to successful branding. In fact, did you know that businesses that outsource their marketing experience a 34% increase in profitability on average? We’re in an age of endless opportunity. New services and products are constantly being thrown at us, from when we wake up and […]

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How Does AI Fit into the Marketing World

The age of AI is here. We live in a world that revolves around efficiency, instant gratification, and communication via the internet and advanced technology. This is true for our everyday lives and is now the target of the marketing industry. Innovation is on the rise to reach the ever-changing habits of the consumer. That’s […]

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Wild Coffee Marketing and Sigma Solve Announce Strategic Partnership 

Wild Coffee Marketing and Sigma Solve are pleased to announce a strategic partnership agreement that enhances the capabilities of each firm.

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The need to manage customer data is more vital than ever.

No matter what industry you’re in or the size of your business, customer relationships are the key to ongoing success.  And unless your sales team is superhuman, you’re going to need a little help managing customer lists, staying in touch with contacts, finding new prospects, and managing all of that customer data. Customer Relationship Management […]

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Keeping messaging current during a pandemic and beyond.

Businesses have faced unprecedented marketing challenges in recent months.  Consumer buying habits have shifted dramatically, many have experienced job loss, most have experienced quarantine, and everyone is trying to adjust again and again to the new and changing landscape of a world impacted by a pandemic.  As marketing consultants, it is our job to help […]

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Instagram Reels: how do they compare to TikTok and should you use them?

TikTok has increased in popularity in recent months. The surge in the app’s growth was fueled by quarantine boredom, as many found themselves with extra time on their hands and nowhere to go.  The spring and summer were filled with celebrity TikTok challenges and many companies created targeted videos that were shared across multiple platforms […]

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Anticipating messaging as we emerge from crisis

Each day, businesses around the globe are struggling to digest the impact of the present pandemic and resulting current events and trying to formulate an appropriate plan of action. How should we communicate with our customers? Where should we spend our marketing dollars? What should we say? What should we avoid? How can we stay […]

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Managing effective remote sales and marketing teams

The roles of sales and marketing have needed to be nimble, flexible, and even more strategic in their approach in the current environment. There are unique challenges for these business functions, and for some, working remotely in this environment is one of them. As companies continue to define a “new normal” and to manage teams […]

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8 Experts Respond: What are your go-to email marketing strategies for 2020?

Learn from 8 word-class email marketing experts on the best strategies you need to employ for your next email marketing campaign.

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How to connect with customers

Everyone is looking for new and unique ways to tell the story of their business.  How can you connect with customers, motivate them to desired action and impact your bottom line in a positive way? It’s important to focus on customers when developing your marketing strategy by remembering a few key tips and tricks: Be […]

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How to develop a custom social media strategy

You know that you need to use social media to connect with your customers and promote your brand.  And you know that this is a little more complicated than a few scattered social media posts here and there.  How can you harness the power of social media to reach target audiences, support your marketing efforts […]

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What is customer-focused marketing?

In today’s marketing landscape, focusing on the wants and needs of customers is becoming more and more important. It takes a lot of work and careful strategy to stay on top of customer preferences and to understand what motivates customers to invest in certain products and services. In order to reach target audiences in the […]

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What makes a great Wild Coffee Marketing client?

When you hire a marketing agency for your organization, you’re seeking to retain experts that can help you solidify your brand, attract and retain customers, tell your story in a variety of unique ways and positively affect your bottom line. It’s imperative to find the marketing agency that is a correct fit for your business. […]

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All you need to know about voice search

Siri, Alexa, Cortana, and other voice search tools are now welcome companions in our homes, cars, and beyond. Have a question? Want information? Need directions? They’ve got you covered. By January 2018, there were an average of one billion voice searches every month, it is on the rise.  But what does voice search mean from […]

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Geofencing: what is it and when should you use it?

You drive by your favorite grocery store and suddenly receive a text offering you several dollars off of your next purchase. You walk by a neighborhood restaurant and moments later receive an email promoting the competitor restaurant down the street. You’ve just experienced the power of geofencing. Geofencing gives companies the opportunity to advertise their […]

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Employer Branding: How marketing and HR work hand-in-hand

Organizations compete for customers, seeking to rise above the noise of the competition. But organizations also compete for talent, striving to attract and retain clever employees that will enhance their company culture and ensure their company’s success.  As a business, it is important to tell your story.  Of course, we know that marketing teams work […]

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Planning and Managing Your Media Strategy

Do you need help finding your target audience? Want to set objectives that meet measurable goals and contribute to a sustainable marketing funnel? You need a media strategy. Wild Coffee Marketing works with clients from a wide range of industries to develop and implement media strategies that are tied to deliverables and goals. Our team […]

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What is Cryptocurrency And Why Is It Important For Your Marketing?

The marketing industry is full of buzz words, and their importance can change with the seasons. Some foundational marketing efforts will remain constant, but in the fast-paced world of digital marketing, tactics have to prove elastic in order to survive. Cryptocurrency is one of the most recent trending topics in marketing today. Basically, cryptocurrency technology works […]

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Marketing Strategy And The Wild Coffee Process

“What’s your marketing strategy?” It’s one of the first questions you get asked in business, and for good reason. Written correctly, your strategy should dictate every move you make in business. A strategy before tactics approach can lead you to your ideal client, making the selling process much easier and allowing your company to grow […]

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Perfecting Our Blend: Wild Coffee Marketing Adds to its Team

Our unique brew keeps getting stronger, thanks to the recent addition of Marketing Consultant Vanessa Berrios, who brings a wealth of social media, digital strategy and project management experience to the team! As a Florida transplant from Venezuela, Berrios moved here six years ago with her twin sister to attend the University of Florida, where […]

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Setting Up Your Small Business to Appear in Searches on Smart Speakers

In the golden days, circa 2012, a person with a smartphone would only need to type a question or phrase into Google or a similar search engine to pull up a list of answers. Fast-forward to today, AIs like Siri and Alexa – the helpful voices that occupy smart speakers along with smartphones, tablets, and […]

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May Your 2019 be Filled with Joy, Happiness & Wild Coffee!

At Wild Coffee Marketing, we have much to be grateful for this year. First off, our clients – individuals and companies who have opened their doors and invited us to be part of the team and culture. Working side by side, we’ve accomplished great things. From website launches to giving a brand its true identity, […]

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How to Personalize Content for Optimal Engagement  

Different strokes for different folks. This familiar adage is perfect for summarizing what it takes to have a rockstar personalized content marketing strategy in today’s digital age. But how do you make sure that Tony from Texas understands the relevancy of your products while also ensuring that Brianna from the Bronx feels a connection to […]

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A Marketer’s Approach to UX Design in the Customer Experience

The verdict’s in: great UX (user experience) design leads to succinct marketing messages. As marketers, the goal is to figure out how best to explain a product or service to navigate a customer to the desired action. As one marketer once put it, “we are professional explainers.” This expert explaining is delivered in a trifecta […]

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4 Cool Ways Marketers are Leveraging Artificial Intelligence Marketing

Marketers are always searching for innovative ways to present their products to potential customers and measure results, and on the flip side, customers want more meaningful experiences when choosing to invest their money in a desired product. Artificial Intelligence Marketing (AIM) helps both marketers and consumers get a better experience.  AIM enables marketers to create more […]

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Happy Thanksgiving from Wild Coffee Marketing!

Time to order the venti Pumpkin Spice Latte, because the brewficial start of the holiday season is finally here: Thanksgiving! We’re taking a temporary coffee break this week beginning Wednesday, Nov. 21 at 2 p.m. through Friday. We’ll get back to rocking the marketing grind first thing Monday, Nov. 26. Until then, from our Wild […]

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How to Amplify One Piece of Content

The world of content marketing has become Golden State Warriors [circa 2016] v. Chicago Bulls [circa 1996]-competitive. Every player knows how to hit the 3-point jump-shot (content creation). Every player knows the Triangle Defense (number of content pieces to post per month, when to post and where to post). Every player understands the significance of […]

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Our Wild Coffee Team is Growing!

Our Café Americano just got an extra shot of espresso with the addition of marketing guru Lindsey McFadden – the newest member of our Wild Coffee crop. Nearly seven months ago, after the birth of her first child, McFadden knew she was ready for a change of pace, and not the slowing down kind. As […]

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3 Strategies Marketers Should Use to Attract & Retain Consumer Attention  

The jig is up: consumers are now hip to the true measurement of their value! Gasp! In all seriousness, you probably have been scheduling weekly brainstorming sessions to figure out how to deal with this new age of empowered consumers. But if this is somehow new to you, welcome to the age of social media – […]

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5 Steps to Obtaining Executive Buy-In for Newer Marketing Tactics

Presenting new marketing tactics for buy-in from executives can feel akin to navigating a land mine. Many marketers find it challenging to determine the best approach to getting their bosses to see the bigger picture – especially one that isn’t black and white and perched inside a retro, wooden box console. Newer marketing tactics, such […]

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Why Account-Based Content Marketing is a Top Marketing Trend for 2018

Every couple of years or so, there appears a new methodology for marketers to employ to become more effective in engaging and converting customers. And so it is with the advent of account-based content marketing. Account-based content marketing, or ABCM, is similar to its name: it allows companies to provide customizable content to a large […]

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6 Reasons Why Content Marketing is Key to Building Your Brand

Let’s get right to the chase: If you haven’t established an effective content marketing strategy for your brand, you are very likely giving away business to your competitors. Today’s aggressive digital economy leaves little wiggle room for marketing strategies that overlook the importance of content marketing. Why do 53 percent of marketers say blog content creation […]

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Your Company Can Be a HARO!

Do you consider your business to be an authority on a niche market? Do you employ specialists and experts in certain fields? Then it’s time for your company to be the HARO! (Yes, you read that correctly.) Help a Reporter Out, a.k.a. HARO, is an online media service that connects journalists with sources. In a […]

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2 Common Business Problems Resolved by Déjà Brew!

If you have a business problem, we want to know. Send us your questions and inquiries here. Below are two common business problems we hear all the time and our short, simple answers to resolving these issues. Dear Déjà Brew: “I have lost my passion for my business!” – Frustrated and Ready to Sell   Dear […]

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Podcasts: What Are They & Why Are They Good for SEO?

Podcasting is still a relatively new field and may be unfamiliar territory for many small businesses. Yet, for certain businesses, podcasts may prove to be a valuable marketing tool, especially when it comes to building Search Engine Optimization – a.k.a. SEO. HISTORY The architects, or the “Podfathers,” as they are called in the industry, are […]

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Successful & Simple Marketing Plans

To develop a new business or grow an established business, you need to have a well-thought-out marketing plan. Marketing plans don’t have to be complicated or lengthy, they just need to provide a roadmap that will help direct your efforts and keep you focused on your overall objectives. Marketing plans must include a list of […]

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Geofencing – Is This the Latest Marketing Tactic for Small Business?

Marketing tactics are the actions you use to implement the strategy set in place to reach your marketing goals. There are several channels that can be used to deploy your marketing campaigns. The definitive goal should be to reach individuals who are most likely to buy your product or services, and geofencing is a big […]

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Direct Mail: Does it Still Work?

In this digital world, is it worth it to still do direct mail campaigns? In comparison to digital advertising, the cost of print and postage can get expensive. Plus, it is much harder to track and determine your ROI with a direct mail campaign. Ultimately, this is a hard question to answer. However, according to […]

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Part 2. The Wild Coffee Philosophy for Small Business Marketing – Strategy Before Tactics

Now that we have defined the “who,” “what” and “why” of your business, and have developed a true marketing strategy, it is time to determine what type of tactics can be employed to get the word out. Become the area expert and display your knowledge through various social channels. As a small business owner, you […]

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Part 1. The Wild Coffee Philosophy for Small Business Marketing – Strategy Before Tactics

“Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.” – Sun Tzu Marketing isn’t magic. It does take a bit of guile, a lot of guts and, most importantly, the experience of knowing what works. And we know what works – strategy before tactics.In order to fully understand […]

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Becoming a Graphic Design Whisperer! Learn the Love Language of Your Graphic Designer.

Are you and your designer not seeing eye to eye when it comes to the vision of your brand? One of the keys to a successful relationship is communication. This goes for any relationship, including the one you have with your graphic designer. The Five Love Languages by Gary Chapman is a popular book where […]

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Reputation Management 101: How to handle negative reviews

Consumers often rely on the reviews of others when deciding whether to use a business. If you were looking for a new pool cleaning service, you would probably not call the company that had negative reviews saying that they were unreliable and had horrible customer service. No one wants bad service. Negative reviews happen and […]

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SEOhhhhhhhh?

Three fundamental reasons why business owners need to understand the power of Search Engine Optimization (SEO). SEO helps build your brand Creating a company that is distinguishable from its competitors involves creating a strong brand. Branding can be costly. In order to be successful, you need to have several channels where your brand can exist […]

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What is Marketing?

When we work with clients, one of the first questions we ask them is, “what is your definition of marketing?” No matter who we’re asking – whether company executives or small business owners – every single person defines marketing in a different way. At Wild Coffee, we subscribe to the Duct Tape Marketing philosophy when […]

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The Importance of Strategy Before Tactics

With more than 50 years of combined experience in marketing, we know a thing or two when it comes to strategy and tactics for small business. At Wild Coffee Marketing, the core of our marketing philosophy is simple but critical: We believe it’s vital to implement strategy before tactics, and never the other way around. […]

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