As time goes on for a business, you may find the need for a “brand refresh” to elevate its impact. Many business leaders contemplate how to amplify their brand’s presence. This leads them to consider two paths – a redesign or a brand refresh. Each path, though different, is tailored to their business’s goals and circumstances. Does this situation touch home for your brand? Are you unsure about the differences between a brand redesign vs. brand refresh? Keep reading.
Think of a redesign as your brand identity’s “new year, new you” concept. It’s a complete and comprehensive shakeup of your brand’s identity. The goal is to present your audience with a completely new and evolved brand image.
Benefits of a redesign:
Elements of a brand redesign may include:
Ceterus Brand Redesign Project
Think of a brand refresh like rearranging your living room – it feels new but keeps the core elements of what makes your brand, your brand.
The steps involved in a brand refresh will depend on how you want your customers to view your company. The goal is to sharpen the impact of the way your brand appears, sounds, and feels to consumers. This may involve changes to your visual branding, brand voice, product offerings, and among other things.
Benefits of a refresh:
Elements of a brand refresh:
Research your competition and craft messages that resonate with your audience. Update your logo and voice, and ensure your products and services meet their needs. Take risks and get creative to stand out in the market.
While both a brand refresh and a brand redesign serve to enhance your business’s image, they do so in fundamentally different ways. In essence, a brand refresh is about strengthening and modernizing the existing brand, while a brand redesign is about reinventing and repositioning it altogether.
Wild Coffee is a nationally recognized fractional CMO firm and outsourced marketing team that partners with fast-growing brands seeking to expand their business without the hassle and investment of hiring an entire marketing department. From developing comprehensive strategies to flawless campaign execution and fresh brand creative, Wild Coffee provides the support needed to scale marketing efforts and drive growth. With a passion for innovation and a focus on results, Wild Coffee helps companies like yours transform your brand and achieve your marketing goals.
Interested in learning how Wild Coffee can harvest your brand’s growth potential with a brand redesign or brand refresh? Schedule a complimentary consultation to explore how our expertise can propel your business forward.