Is Geofencing the Latest Marketing Tactic for Small Business?

Geofencing – Is This the Latest Marketing Tactic for Small Business?

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Category Marketing, Strategy

Marketing tactics are the actions you use to implement the strategy set in place to reach your marketing goals. There are several channels that can be used to deploy your marketing campaigns. The definitive goal should be to reach individuals who are most likely to buy your product or services, and geofencing is a big part of the tactics used to broaden your customer base.

Digital advertising is one of the best ways to connect with these individuals. Today, digital advertising goes beyond YouTube, Facebook, Google, and other internet backbones.

Build Your Geofence

To help you get a handle on all things digital, check out Geofencing.

Geofencing is exactly what it sounds like – a virtual perimeter that is placed around a physical geographic area. According to Computer Business Review, the geofencing market was expected to reach $300 million by 2017.

Geofencing uses Wi-Fi, GPS, and/or radio frequency identification to activate a response to a mobile device. When a consumer’s mobile device enters a defined virtual perimeter, the technology automatically sends (via an app) either a display or SMS message to the device within that defined area.

Geofences can be set up through pre-defined boundaries, such as school zones or neighborhoods, or can be determined through GPS to pinpoint an exact location.

If done correctly, geofencing campaigns can have great success because it allows your business to advertise to right people at the right time with a relevant offer.

Geofencing can be utilized for almost anything. For example, a personal injury lawyer can target hospitals, a car dealership can geofence its competitors, a jet ski and boat rental company can geofence the beach, and even a dog grooming business can target dog lovers at the local dog park.

Another great benefit to geofencing is that it lets you continue to advertise to the consumer for up to 30 days after the initial hit, helping your business stays top of mind.

Technology is constantly changing. In order to be successful in today’s market, your business should employ numerous forms of digital advertising tactics, such as Geofencing.

Sources:
Computer Business Review and Medialyze Marketing.

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