AI in Marketing: How to Leverage it for Success

Utilize the power of AI in marketing to stay ahead of the curve, streamline business operations, and improve efficiencies. 

We’ve recently passed the one-year anniversary of ChatGPT’s launch, and it’s undeniable that the influence of Artificial Intelligence (AI) has been monumental. From the repercussions of the WGA writer’s strike on Hollywood to the countless LinkedIn posts you encounter daily about enhancing your efficiency per AI in marketing.

According to Influencer Hub, 61.4% of marketers have used AI in their marketing activities. That includes collecting consumer insights, analyzing data, and predicting trends, which helps them to make strategic decisions, connect with their audiences, and achieve a higher return on investment. AI saves time, eliminates human errors, automates tasks, and improves A/B testing. It also helps marketers create specialized strategies across content distribution platforms like email, social media, PPC, SEO, and blog writing, among others, making campaigns more successful.

At Wild Coffee Marketing, we have utilized the power of AI to stay ahead of the curve, streamline business operations, and improve efficiencies. 

To boost marketing efforts, particularly in content marketing, it’s crucial to harness the power of effective prompt writing by leveraging different types of AI platforms.

AI Platforms

It’s hard to determine the exact number of AI tools available currently, but as of June 2023, Tracxn Technologies estimates that there are more than 18,000 AI startups in the United States.

This includes AI platforms that specialize in producing text, images, video, audio and more!

AI Video Platforms: Synthesia, HeyGen, Steve, Deepbrain AI, InVideo, Elai.io.

AI Text Platforms: Jasper.ai, OpenAI, Grammarly, Simplified, Copy.ai

AI Image Platforms: Canva, DALL-E, DreamStudio, Firefly from Photoshop.

AI Audio Platforms: Stable Audio, AudioCraft, Speechify.

About Prompt Writing

To use these platforms effectively, you must draft prompts that guide the AI to develop the research and content you need. It can be used to help you:

  • Conduct initial keyword research and blog topic research
  • Brainstorm campaign themes
  • Create a monthly content calendar with post-dates 
  • Create a bulleted list of key messages from a blog
  • Draft a response to a DM on social media
  • Edit a blog post
  • Summarize meeting notes
  • Draft sales prospecting emails
  • Write up emails for internal communications
  • Draft a follow-up plan to nurture your leads strategically

The list continues! Here are a few prompt examples.

4 Prompt Writing Examples

1 | INTERNAL COMMUNICATIONS

Write a note to [specific department, team, or client] about [specific topic].

In the note, provide a thorough explanation of the [your key details] and the expected outcome. Also, create an action plan with definitive steps and a timeline to accomplish the desired result.

2 | PRODUCT LAUNCH CAMPAIGN

Let’s create a fun product launch campaign for [product name]!

Here are the details: [Share what you know about the product].

The campaign should include:

  • One press release with a dash of humor.
  • Three social media posts that’ll make people stop scrolling.
  • One promotional email that’s both catchy and comical.

3 | SALES PROSPECTING EMAIL

Draft a sales email introducing [product] to [prospect] with the purpose of persuading them to schedule a demo.

Utilizing insights from the prospect’s LinkedIn profile summary [paste summary], outline why this individual should consider our product:

  • Why it’s beneficial to take action.
  • Why [product] is the solution.
  • Why the time is right to make a move.

4 | COMPETITIVE ANALYSIS

Conduct a competitive analysis of [competitor info] to assess their strategies, strengths, and weaknesses, considering factors like customer service, pricing, and feedback.

Identify 5-7 customer complaints related to [product/service link] and provide effective response scripts for each complaint.

Prepare a comprehensive and customer-friendly feature comparison document between [product 1] and [product 2].

The Bottom Line…

Enthusiasm for AI in marketing has grown, but so have concerns about the negative impact it may have on job stability. It’s important to note that AI won’t replace the human factor anytime soon. Instead, it should be seen as a way to improve efficiencies. Writing effective prompts is crucial to ensure that the AI produces the desired results, while you should still expect to edit content to retain a human voice. 

About Wild Coffee Marketing:

Wild Coffee is a nationally recognized fractional CMO firm and outsourced marketing team that partners with fast-growing brands seeking to expand their business without the hassle and investment of hiring an entire marketing department. From developing comprehensive strategies to flawless campaign execution and fresh brand creative, Wild Coffee provides the support needed to scale marketing efforts and drive growth. With a passion for innovation and a focus on results, Wild Coffee helps companies like yours transform your brand and achieve your marketing goals.

Schedule a complimentary consultation to explore how our expertise can propel your business forward.

Share On:

Facebook
X
LinkedIn

You’ve come to the right spot for a quick read from Wild Coffee.

THERE’S MORE WHERE THAT CAME FROM

Geofencing – Is This the Latest Marketing Tactic for Small Business?

Marketing tactics are the actions you use to implement the strategy set in place to reach your marketing goals. There are several channels that can...
Read More

Our Wild Coffee Team is Growing!

Our Café Americano just got an extra shot of espresso with the addition of marketing guru Lindsey McFadden – the newest member of our Wild...
Read More

Top Six Digital Marketing Trends for 2023

Time just slips away sometimes, and so does the relevancy of certain marketing trends. Embracing lifelong learning is paramount to staying successful in our industry....
Read More

SEOhhhhhhhh?

Three fundamental reasons why business owners need to understand the power of Search Engine Optimization (SEO). SEO helps build your brand Creating a company that...
Read More

Why Account-Based Content Marketing is a Top Marketing Trend for 2018

Every couple of years or so, there appears a new methodology for marketers to employ to become more effective in engaging and converting customers. And...
Read More

2 Common Business Problems Resolved by Déjà Brew!

If you have a business problem, we want to know. Send us your questions and inquiries here. Below are two common business problems we hear all...
Read More