Four Digital Marketing Tips to Drive Website Traffic

Marketing experts are always researching the best ways to drive target audiences to websites.  There are many ways to lead your customers to your website, but it’s important to remember that a combination of marketing strategies will always be best. There is no one best tool, tip or practice that’s best…a combination approach is most effective. It is important to tell your story in different ways with different tools in different places…a story that in each place points your customer to your website to learn more, make a purchase, or refer a friend. Below are four marketing tips that will help drive traffic to your website.

Social media

Social media is here to stay.  Whether your company is active on Facebook, LinkedIn, Twitter, Instagram, or other social media sites, it’s important to remember that social media is about more than just likes. Social media should drive traffic to your website and ultimately provide you with leads and sales.  Use your social media channels to connect with current and potential customers, employees, potential influencers, and other audiences.  Lead them to your website, inspire them to action, tempt them to make a purchase, or ask them to share your information with others. Be active and responsive on your social media sites, interacting, answering questions, liking, and commenting. These social media actions will enhance your business identity and show that your brand is listening to its followers.

Influencer marketing and referral marketing

Build true and genuine relationships with individuals and businesses that can benefit your brand. Strive to form mutually beneficial relationships where you can help promote partner businesses and vice versa. Seek out industry-specific individual influencers and foster true and uncontrived relationships that will lead to genuine endorsement of your products or services. Ask guests to blog on your website and return the favor for carefully selected partners.  Such messaging creates sincere, personal endorsements and a sense of industry goodwill between business partners.

Search engine optimization

Search engine optimization (SEO) entails making changes to the content of your website in a variety of ways so that you increase organic traffic to your site.  SEO also improves your rankings if someone searches for your site or certain keywords through a search engine like Google or Bing.   SEO can improve your brand credibility and online exposure and site visits and could ultimately lead to more sales or other preferred actions from your target audiences. A lot goes into website SEO, so make sure to partner with an experienced marketing agency to enjoy the best results.

Internet advertising

One of the best and most cost-effective advertising methods, Internet advertising is growing at a remarkable rate because it works.  Users that click-through ads to visit your website are probably interested in your industry, product, or service, and any cost associated with that click is worth it.  Internet marketing experts can help you develop a strategy that makes the most of your advertising dollars while helping you reach your target audiences with the correct messages.

There are many ways to tell your story and invite your target audiences to learn more about your product or service.  It is important to develop and execute a comprehensive marketing strategy that reaches your customers in a variety of ways and inspires them to action.

Do you need help driving traffic to your business website? Contact the experts at Wild Coffee Marketing. We deliver compelling content and proven strategies to grow organic traffic to your website. Contact us today to learn more. At Wild Coffee Marketing, we love helping our clients grow better.

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