You drive by your favorite grocery store and suddenly receive a text offering you several dollars off of your next purchase. You walk by a neighborhood restaurant and moments later receive an email promoting the competitor restaurant down the street. You’ve just experienced the power of geofencing. Geofencing gives companies the opportunity to advertise their […]

Marketing tactics are the actions you use to implement the strategy set in place to reach your marketing goals. There are several channels that can be used to deploy your marketing campaigns. The definitive goal should be to reach individuals who are most likely to buy your product or services, and geofencing is a big […]