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Case Study
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Launch of luxury goods e-commerce brand

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Challenge

  • Launch luxury e-commerce brand featuring unique yet unknown, international brands & products to U.S. market
  • Generate sales for high-ticket items in challenging economic environment, while introducing new brands to the market and building/establishing online presence
  • Website lacked hierarchy and powerful UX with over 1500 products and no clear branding or sales strategy
  • No automated marketing functionality or leveraging of site visitors and high-value audiences
  • No clear brand voice and identity

Engagement

  • Branding
  • Customer Experience
  • Go-To-Market Strategy
  • Acceleration Strategy
  • Digital Marketing
  • Web Design
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Results

  • Designed and deployed integrated marketing campaigns including processes for tactical execution
  • Created targeted, one-to-one customer experience journeys & communication including automated email flows
  • Designed and launched high-exposure influencer program
  • Enhanced brand identity, developed brand voice and launched social media program