CASE STUDY

THE EMPEROR’S LANE

Launch of luxury European home goods ecommerce brand

CHALLENGE

Launch luxury e-commerce brand featuring unique yet unknown, international brands & products to U.S. market.
Generate sales for high-ticket items in challenging economic environment, while introducing new brands to the market and building/establishing online presence.
Inherited a website with over 1500 products and no clear branding or sales strategy.
Need to automate marketing functionality, continuously targeting/retargeting site visitors and high-value audiences.
Identify and establish brand voice and identity.

ENGAGEMENT

RESULTS

Designed and deployed integrated marketing campaigns including processes for tactical execution (short term/promotional Flash Sales, ongoing/seasonal campaigns, dynamic product retargeting across Google Ad Network and social platforms).
Created targeted, one-to-one customer experience journeys & communication including automated email flows(pre & post purchase).
Initiated influencer product seeding

We deliver beyond what is expected.

DEJA BREW

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