Case Study: The Emperor's Lane Wild Coffee Marketing

Launch of luxury goods e-commerce brand

Launch luxury e-commerce brand featuring unique yet unknown, international brands & products to U.S. market
Generate sales for high-ticket items in challenging economic environment, while introducing new brands to the market and building/establishing online presence
Website lacked hierarchy and powerful UX with over 1500 products and no clear branding or sales strategy
No automated marketing functionality or leveraging of site visitors and high-value audiences
No clear brand voice and identity

Designed and deployed integrated marketing campaigns including processes for tactical execution
Created targeted, one-to-one customer experience journeys & communication including automated email flows
Designed and launched high-exposure influencer program
Enhanced brand identity, developed brand voice and launched social media program