Content Distribution Makes The Marketing Wheel Go Round

is where we spill our knowledge, exploring stimulating topics that often influence the daily grind.

Content is the essence of marketing. But content distribution is what makes the marketing wheel go round. In the fast-paced world of content creation, it is vital to realize the importance of working smarter, not harder. Instead of burning yourself out constantly creating new messaging and material, consider hammering your key messaging home through repetition in the form of content distribution and repurposing.

At Wild Coffee Marketing, we like to think of content distribution in terms of a wheel. Where content is the hub, and every spoke is a distribution channel to disperse your key messages giving them new life and the ability to be repurposed.

What Are Your Content Distribution Spokes?

What spokes or distribution channels are you leveraging to disseminate your key messages? It has been said that the more spokes there are on a bicycle wheel, the stronger it is. You want your marketing wheel to take you and your clients’ places, right? So let’s load up. Content channels to consider:

  • Podcasts
  • Email
  • PPC
  • Print
  • Video
  • Organic Social Media
  • Website (pop-up, banners, etc.)
  • Blogs

What Is Content Repurposing?

It’s the opportunity to add new value to existing content, reach new audiences, hone your message, and touch up your creative assets across all spokes of your content wheel. This strategy will ultimately save your company time because you won’t be churning out new material continuously.

How Do We Go About this?

Alter old content and send it down a different spoke of the content marketing wheel! People will remember your brand the more they hear what you’re all about.

A podcast your company took part in can be turned into a blog and social posts. Or perhaps, you could repurpose that blog you wrote six months ago into an email. Turn that successful campaign you ran across multiple content spokes for a client into a case study for your website.

Look at your current social media channels and check if you could revamp any well-performing posts. Refresh that old content with new data and information. It’s pertinent to look at how your industry and technology have changed over the past few months and report on new analytics.

Above all, consider all assets across all spokes that you can revitalize and expand on. Your content is yours to refresh and send to new audiences in new ways!

Your time is currency. It’s time to invest in it by turning the wheel wisely. Need help tuning up your content wheel? Want to know what Wild Coffee Marketing can do for you? Contact us today to learn more. At Wild Coffee Marketing, we love helping companies reach their audiences.


Is your messaging ready to address key concerns and ongoing opportunities? Wild Coffee Marketing can help. Contact us today to learn more. At Wild Coffee Marketing, we love helping companies grow better.

Share On:


You’ve come to the right spot for a quick read from Wild Coffee.


Why you shouldn’t use Squarespace

It sounds so appealing…a quick and easy tool to help you build a website. Hosting service is included too. Easy to use for anyone. Drag-and-drop...
Read More

The Importance of Social Proof

Today’s consumer is more informed than ever before. Before committing to a brand, they take their time to gather useful information by going online and...
Read More

Tune Into This Hot Trend: Social Audio

Blink and 2023 will be here. And with a new year comes new trend predictions for content marketing. We’ve seen that audio has been having...
Read More

All About Video Strategy & Video Advertising

Half a billion people. That’s how many people watch videos on Facebook. Every. Single. Day. Add YouTube, Twitter, and Instagram and the numbers are enough...
Read More

3 Marketing Tools We Like to Use and Why

One of the principal functions of a marketing agency is to increase the exposure, sales, and profits of a company. Part of taking marketing to...
Read More

Managing effective remote sales and marketing teams

The roles of sales and marketing have needed to be nimble, flexible, and even more strategic in their approach in the current environment. There are...
Read More