Content is the essence of marketing. But content distribution is what makes the marketing wheel go round. In the fast-paced world of content creation, it is vital to realize the importance of working smarter, not harder. Instead of burning yourself out constantly creating new messaging and material, consider hammering your key messaging home through repetition in the form of content distribution and repurposing.
At Wild Coffee Marketing, we like to think of content distribution in terms of a wheel. Where content is the hub, and every spoke is a distribution channel to disperse your key messages giving them new life and the ability to be repurposed.
What Are Your Content Distribution Spokes?
What spokes or distribution channels are you leveraging to disseminate your key messages? It has been said that the more spokes there are on a bicycle wheel, the stronger it is. You want your marketing wheel to take you and your clients’ places, right? So let’s load up. Content channels to consider:
- Podcasts
- PPC
- Video
- Organic Social Media
- Website (pop-up, banners, etc.)
- Blogs
What Is Content Repurposing?
It’s the opportunity to add new value to existing content, reach new audiences, hone your message, and touch up your creative assets across all spokes of your content wheel. This strategy will ultimately save your company time because you won’t be churning out new material continuously.
How Do We Go About this?
Alter old content and send it down a different spoke of the content marketing wheel! People will remember your brand the more they hear what you’re all about.
A podcast your company took part in can be turned into a blog and social posts. Or perhaps, you could repurpose that blog you wrote six months ago into an email. Turn that successful campaign you ran across multiple content spokes for a client into a case study for your website.
Look at your current social media channels and check if you could revamp any well-performing posts. Refresh that old content with new data and information. It’s pertinent to look at how your industry and technology have changed over the past few months and report on new analytics.
Above all, consider all assets across all spokes that you can revitalize and expand on. Your content is yours to refresh and send to new audiences in new ways!
Your time is currency. It’s time to invest in it by turning the wheel wisely. Need help tuning up your content wheel? Want to know what Wild Coffee Marketing can do for you? Contact us today to learn more. At Wild Coffee Marketing, we love helping companies reach their audiences.
