Content is the essence of marketing. But content distribution is what makes the marketing wheel go round. In the fast-paced world of content creation, it is vital to realize the importance of working smarter, not harder. Instead of burning yourself out constantly creating new messaging and material, consider hammering your key messaging home through repetition […]

The world of content marketing has become Golden State Warriors [circa 2016] v. Chicago Bulls [circa 1996]-competitive. Every player knows how to hit the 3-point jump-shot (content creation). Every player knows the Triangle Defense (number of content pieces to post per month, when to post and where to post). Every player understands the significance of […]

Let’s get right to the chase: If you haven’t established an effective content marketing strategy for your brand, you are very likely giving away business to your competitors. Today’s aggressive digital economy leaves little wiggle room for marketing strategies that overlook the importance of content marketing. Why do 53 percent of marketers say blog content creation […]